18 Aug

Comments Off on How to Build Trust and Credibility with Customers Through Texting

How to Build Trust and Credibility with Customers Through Texting

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Texting Tips for Auto Retailers

Everyone has expectations on how a text conversation should work. There are distinct differences in how we communicate via text among friends and family, colleagues and co-workers, and businesses and customers. For dealerships specifically, text (or SMS) communications between customers, employees, and departments is wrought with difficulty.   Intuitively we know that text messages should Read More…

13 Jul

Comments Off on “Quiet the Chaos” at Digital Dealer 21 Las Vegas

“Quiet the Chaos” at Digital Dealer 21 Las Vegas

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Digital Dealer 21 Las Vegas with AutoConversion and DealerRefresh

Editor’s Note: This post has been revised from it’s original context to better reflect the post-event message. The 21st Digital Dealer Conference & Expo in Las Vegas in August 2016 was real winner for most. I’ve been attending this event since its inception, especially over the last few years as its been making quite a comeback Read More…

13 Jul

Comments Off on What Do Dealers Really Want? Chime in…

What Do Dealers Really Want? Chime in…

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what do you really want?

Fifteen years ago the auto industry, the world really, was faced with an extraordinary situation. We were at the dawn of the digital age and the World Wide Web was threatening to take down brick and mortar shopping, including car buying. At the time, most dealers hated “Internet shoppers.” These folks knew too much and Read More…

10 Jun

Comments Off on What Your Dealership Looks Like from a Shopper’s Perspective

What Your Dealership Looks Like from a Shopper’s Perspective

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Shopper Consideration Assessments

How much traffic does your dealership website see every day? Hundreds of visitors? Maybe thousands? This is great, but how much potential traffic is NOT reaching your website, and why? And how valuable are these “lost” potential customers? The majority of people that reach your website are closing in on that Zero Moment of Truth, so the reality Read More…

27 May

Comments Off on The Immediacy of Mobile in Auto Retail

The Immediacy of Mobile in Auto Retail

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The latest stats on mobile in auto retail

  Tired of hearing about mobile? Well you may want to get over it. According to the latest statistics, mobile search volumes have officially surpassed desktop searches. Mobile is snowballing at an unprecedented rate, so much so that mobile usage statistics are increasing in almost real-time. Consequently, Google recently eliminated sidebar ads for desktop view, Read More…

10 May

Comments Off on Can mobile live-streaming video impact VDP visitor engagement?

Can mobile live-streaming video impact VDP visitor engagement?

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Mobile Live-Streaming of Vehicle

The average car shopper today, according to a 2015 article by Google’s Head of YouTube Ads Product Marketing (and former automotive marketer) David Mogensen who shares how to tap into this new auto buying process, makes just two dealership visits in the search for the perfect vehicle. That’s because today’s car shopper turns to mobile to research models, Read More…

10 May

Comments Off on Build Trust and Amaze Millennials with Personalized Video Email

Build Trust and Amaze Millennials with Personalized Video Email

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Vehicle Walkarounds

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According Read More…