Monthly : September 2007

In today’s competitive search engine marketing race, few select companies have effectively positioned themselves in the search markets for “automotive seo”. But what does this mean for their dealers? Search engine optimization is a fascinating science that has evolved recently to being influenced by two particular techniques… 1. Content 2. Linking Content is primal because [...]

When you stop a PPC campaign, you instantly stop appearing in search result listings. You could spend $3,000 a month for 9 months only to have everything come to a screeching halt the minute you pull the plug. With organic search however, you could pull all the SEO off your site and bring an end [...]

There seems to a growing awareness that search engine optimization (SEO) in the auto industry has fallen to the wayside in recent years to pay-per-click advertising, or PPC. In fact, when people talk about “search engine marketing” these days often times what they actually are referring to is pay-per-click advertising. But there is more to [...]

Blogging is a lot of work. Anyone running a blog already knows this, or will come to know this very soon. In addition to producing content on a regular basis that keeps the interest of your readers, you also have to develop a relationship with search engines. This requires much research, persistence, guidance, observation, trial [...]

The cost for having a blog sitting on a server is not the expensive part of running a blog. Blogs are free. That’s right, FREE. Anyone can, including businesses can start their own blog simply by going to places like WordPress.com or Blogspot.com. Even if you choose a paid hosting provider, your cost literally is [...]

When performing searches on the Web through the major search engines, these engines strive to present you with links to sites and pages with content relevant to the keywords and phrases you enter. While fresh content is important to the engines, so too is relevancy and popularity. Content that has been around for a while [...]

Came across an informative video about optimizing PPC ads. The video was produced by Traffick.com and featured Mona Elesseily who just released her book on Mastering Panama which is a how-to guide on Yahoo! search marketing. The video is just more than 7 minutes in length but I have extracted the main talking points and [...]

RSS Marketing is an unfamiliar term in automotive, but that is likely to change as the awareness towards good SEO becomes increasingly more apparent to auto dealers…and competitive. SEO, or search engine optimization, fell to the wayside a few years ago to PPC, or pay-per-click advertising which was introduced by Google AdSense and AdWords. Automotive [...]

Maybe it’s because I am smack in the middle of it all but there definitely appears to be a buzz about Automotive SEO right now. There is a growing handful of companies providing innovative SEO services, and dealers are beginning to realize that the PPC bandwagon is disbanding. But let’s not make this an opinion [...]

The formula behind AutoBurst is simple: 1. Provide full-service blogs designed to drive traffic directly to your site(s) with… 2. Quality relevant content written specifically to build credibility with search bots so that… 3. Syndicated content channels built to saturate specific search markets and… 4. Effective SEO measures and conversion techniques on your site(s) can [...]