Monthly : September 2007

In today’s competitive search engine marketing race, few select companies have effectively positioned themselves in the search markets for “[tag]automotive seo[/tag]“. But what does this mean for their dealers? Search engine optimization is a fascinating science that has evolved recently to being influenced by two particular techniques… 1. Content 2. Linking Content is primal because [...]

When you stop a PPC campaign, you instantly stop appearing in search result listings. You could spend $3,000 a month for 9 months only to have everything come to a screeching halt the minute you pull the plug. With organic search however, you could pull all the SEO off your site and bring an end [...]

There seems to a growing awareness that search engine optimization ([tag]SEO[/tag]) in the auto industry has fallen to the wayside in recent years to pay-per-click advertising, or PPC. In fact, when people talk about “search engine marketing” these days often times what they actually are referring to is pay-per-click advertising. But there is more to [...]

Blogging is a lot of work. Anyone running a blog already knows this, or will come to know this very soon. In addition to producing content on a regular basis that keeps the interest of your readers, you also have to develop a relationship with search engines. This requires much research, persistence, guidance, observation, trial [...]

The cost for having a blog sitting on a server is not the expensive part of running a blog. Blogs are free. That’s right, FREE. Anyone can, including businesses can start their own blog simply by going to places like WordPress.com or Blogspot.com. Even if you choose a paid hosting provider, your cost literally is [...]

When performing searches on the Web through the major search engines, these engines strive to present you with links to sites and pages with content relevant to the keywords and phrases you enter. While fresh content is important to the engines, so too is relevancy and popularity. Content that has been around for a while [...]

Came across an informative video about optimizing PPC ads. The video was produced by Traffick.com and featured Mona Elesseily who just released her book on Mastering Panama which is a how-to guide on Yahoo! search marketing. The video is just more than 7 minutes in length but I have extracted the main talking points and [...]