Search marketing is not lead generation
Most people equate the term Search Engine Optimization to Organic Search however if you think about it SEO could more accurately be described as “optimizing” your website for all forms of Search Marketing, i.e. Organic Search, PPC, Blog/RSS Marketing, and for Social Marketing purposes. In other words, while SEO is indeed a form of SEM, [...]
Quality content is fresh fruit
With Organic Search Marketing, quality content plays a vital role. In the early days of organic search, companies only needed to focus on meta tags and information to attain visibility on search engines. Today however, while content on the optimized pages are now essential, so too is content elsewhere on the Web. Most company sites [...]
The misnomer of online advertising
Auto shoppers are known to hit the Internet today when beginning their quest to find a vehicle. But with so many thousands of places for them to go, getting lost, confused, or at least overwhelmed is not uncommon. This makes Organic Search Marketing all that more important. While the advantage that has been gained in [...]
Simplifying search marketing for car dealers
When it comes to Automotive Search Marketing, one thing service providers often ignore is the fact that the big decision-makers at car dealerships do not spend their time actually engaged in search marketing. They typically occupy their time with helping the dealership close more deals. This can make the process of conveying the importance of [...]
Organic Search: Investment, not Expense
There are thousands of people in your market seeking products, services, and information on the Web that are related to what you provide. Organic Search Marketing is a way to make your dealership more visible and accessible to these search markets while at the same time building your brand and attaining more credibility with your [...]
Search Market Positioning
The glory of organic search marketing is in attaining visibility with the search engines, but the end goal should be to position your business in search markets that create profit for you, not just visibility. It is not difficult to appear in search markets that return little or no reward. With increased search visibility, businesses [...]
Organic search is like a money market account
Organic Search Marketing is the idea of using SEO to exploit organic search markets on the Web for your dealership. A “search market” is a concentration of Internet users seeking specific products, services, or information by entering in select keywords or key phrases into the major search engines ([tag]Google[/tag], [tag]MSN[/tag], [tag]Yahoo![/tag], etc.). By “organic” we [...]
Full-service blog marketing for car dealers
The highest priority for auto dealers of course is to sell and service vehicles. This requires personnel to handle things such as managing and qualifying leads, closing deals, upgrading finance packages, delivering vehicles, maintaining an effective [tag]CRM[/tag] process, and running a service department. All things that are typically done in-house with trained personnel. But some [...]
The importance of Tagging
Producing content for websites and blogs is not a difficult thing to do. Especially since it can be outsourced at a relatively low cost. But while content is king when it comes to Automotive SEO, there is another important element with which to consider…TAGGING. Tagging in this context is in regards to things such as [...]
Mixed signals from automotive content syndicator
Three articles this past week published by [tag]AutoRemarketing[/tag] are giving seemingly mixed messages. Oct 18 – Traditional Media More Productive than Online? Oct 16 – Dealer Web Sites To Take Higher Priority Oct 11 – Automakers Reaping Results of Investing Online The first article talks about how some research performed by a company showed that [...]
