Monthly : October 2007

The highest priority for auto dealers of course is to sell and service vehicles. This requires personnel to handle things such as managing and qualifying leads, closing deals, upgrading finance packages, delivering vehicles, maintaining an effective [tag]CRM[/tag] process, and running a service department. All things that are typically done in-house with trained personnel. But some [...]

Producing content for websites and blogs is not a difficult thing to do. Especially since it can be outsourced at a relatively low cost. But while content is king when it comes to Automotive SEO, there is another important element with which to consider…TAGGING. Tagging in this context is in regards to things such as [...]

Three articles this past week published by [tag]AutoRemarketing[/tag] are giving seemingly mixed messages. Oct 18 – Traditional Media More Productive than Online? Oct 16 – Dealer Web Sites To Take Higher Priority Oct 11 – Automakers Reaping Results of Investing Online The first article talks about how some research performed by a company showed that [...]

When dealers evaluate the purchase of goods and services, they do as any intelligent business would do and consider the [tag]ROI[/tag]. With online retail today in the automotive marketplace, ROI is typically measured on a cost-per basis, e.g. cost-per-lead, cost-per-click, cost-per-sale, etc. While these certainly are useful ways to measure ROI, I have become skeptical [...]

[tag]SEM[/tag] company [tag]Axandra[/tag] recently explained the advantages and disadvantages of [tag]SEO[/tag] vs. [tag]PPC[/tag]. You will see upon reading this the consistent theme that SEO is less expensive in capital and has a much better residual benefit, which, as far as I am concerned is smarter business. I think that PPC is over-rated right now and [...]

Last week I began using Twitter after reading posts about it on DealerRefresh and [tag]Publishing 2.0[/tag]. [tag]Twitter[/tag] is a unique [tag]Web 2.0[/tag] service that has been around since March 2006. The idea behind it is that you can post extremely short messages, literally 140 characters max, that can be emailed or text messaged to those [...]

Searching for information on the Internet is a peculiar experience. Much like real life, it seems that the more you do it the more you realize you do not know, but once you understand some basics, searching the elusive ether web can be a rewarding experience…well, almost. There is so much information on the Web [...]