Monthly : October 2007

When dealers evaluate the purchase of goods and services, they do as any intelligent business would do and consider the ROI. With online retail today in the automotive marketplace, ROI is typically measured on a cost-per basis, e.g. cost-per-lead, cost-per-click, cost-per-sale, etc. While these certainly are useful ways to measure ROI, I have become skeptical [...]

SEM company Axandra recently explained the advantages and disadvantages of SEO vs. PPC. You will see upon reading this the consistent theme that SEO is less expensive in capital and has a much better residual benefit, which, as far as I am concerned is smarter business. I think that PPC is over-rated right now and [...]

Last week I began using Twitter after reading posts about it on DealerRefresh and Publishing 2.0. Twitter is a unique Web 2.0 service that has been around since March 2006. The idea behind it is that you can post extremely short messages, literally 140 characters max, that can be emailed or text messaged to those [...]

Searching for information on the Internet is a peculiar experience. Much like real life, it seems that the more you do it the more you realize you do not know, but once you understand some basics, searching the elusive ether web can be a rewarding experience…well, almost. There is so much information on the Web [...]

When you perform a search on Google, or Yahoo!, or wherever, what do you look for in the results? Some people only pay attention to PPC ads, some only pay attention to the organic listings, and some pay attention to both. Some people only look on the first page of results and some look at [...]

When it comes to automotive SEO, dealers today have a variety of choices. While most automotive website providers today include or at least offer some sort of SEO service, companies like Clickmotive, Real Traffic Productions, and Jumpstart Media specialize in it. But how do the SEO services these companies provide stack up against each other [...]

An article by Gary Nixon of CIMA systems recently published on IMedia Connection provides some useful statistics and insights about auto dealer blogs and the consumer market. [...]16 percent used interactive marketing in the form of blogs or discussion groups and more than 20 percent of respondents between 18-34 years of age used web groups [...]

A colleague prompted me the other day for proof of concept in how our AutoBurst program can help dealers saturate search markets. Dealers get a lot of hot air from companies today with promises on results and with something as new and foreign to automotive as RSS Marketing it is difficult to build confidence with [...]

When it comes to Automotive Marketing, car dealers have a vast number of choices from which they may choose along with a variety of strategies and approaches they can take. So how does a dealer today know what is best for his or her dealership when they are bombarded with pitches, presentations, offers, and promotions? [...]

Taking the time to carefully craft your content for SEO purposes is an important time investment. If you are not the person solely or even partially responsible for implementing content for SEO, but you are one who is counting on results, then it is in your best interest to know what is being published, optimized, [...]