Monthly : October 2007

When you perform a search on [tag]Google[/tag], or [tag]Yahoo![/tag], or wherever, what do you look for in the results? Some people only pay attention to [tag]PPC[/tag] ads, some only pay attention to the organic listings, and some pay attention to both. Some people only look on the first page of results and some look at [...]

When it comes to automotive SEO, dealers today have a variety of choices. While most automotive website providers today include or at least offer some sort of [tag]SEO[/tag] service, companies like [tag]Clickmotive[/tag], [tag]Real Traffic Productions[/tag], and [tag]Jumpstart Media[/tag] specialize in it. But how do the SEO services these companies provide stack up against each other [...]

An article by Gary Nixon of CIMA systems recently published on IMedia Connection provides some useful statistics and insights about auto dealer blogs and the consumer market. [...]16 percent used interactive marketing in the form of blogs or discussion groups and more than 20 percent of respondents between 18-34 years of age used web groups [...]

A colleague prompted me the other day for proof of concept in how our AutoBurst program can help dealers saturate search markets. Dealers get a lot of hot air from companies today with promises on results and with something as new and foreign to automotive as RSS Marketing it is difficult to build confidence with [...]

When it comes to [tag]Automotive Marketing[/tag], car dealers have a vast number of choices from which they may choose along with a variety of strategies and approaches they can take. So how does a dealer today know what is best for his or her dealership when they are bombarded with pitches, presentations, offers, and promotions? [...]

Taking the time to carefully craft your content for [tag]SEO[/tag] purposes is an important time investment. If you are not the person solely or even partially responsible for implementing content for SEO, but you are one who is counting on results, then it is in your best interest to know what is being published, optimized, [...]

The art and science of [tag]search engine marketing[/tag] (SEM) is an ever-evolving practice. Few companies have kept pace with this continually moving target and only recently are we seeing a true awareness of the fact. As a result, dealers are now scrambling to get back on track with their search marketing, but few companies are [...]