Monthly : November 2007

Since the rise of the Web, dealers and vendors have scrambled to find ways to use the Internet to sell more cars and increase ROI. While much has been accomplished in the past 10 years, there seems to be a growing gap between where consumers are and where dealer inventory is displayed. A recent article [...]

Social media marketing is a new form of marketing quickly appearing on the automotive front. There is an overwhelming number of social media sites that can be leveraged by car dealers to assist with their strategy, so many in fact that it is not realistic to utilize them all. So how should car dealers discern [...]

If your dealership website is not one of the top 3 listings in searches that include your dealership name, then you need to take action on your search marketing strategy. However, for most dealerships this is a non-issue unless of course you have a generic or common name such as “Friendly” or “Courtesy”. No matter [...]

The following information is provided to you almost verbatim from Dealer Marketing Magazine. Unfortunately, there is not an online point of reference to provide as it was delivered via email. However, you may request a copy of this email by submitting to us your request to do so here. Research by Yahoo! and The Cobalt [...]

When optimizing your dealership website for search engines, there are two primary focuses that should be considered in your meta info and in your web copy: Short tail search Long tail search Short tail search refers to keywords and phrases specific to your dealership. For instance, if your dealership name is Chad’s Ford and you [...]

Last week we mentioned that a primary benefit to car dealers in Social Media Marketing was SEO. The value of this is in realizing that using social media and networking sites to promote your business is not just about engaging with your customer audience, although that is a significant aspect, but also in that when [...]

How you present your dealership online to active and inactive car shoppers has become an important part of the Internet marketing strategy for car dealers today. In fact, in a recent J.D. Power study, it was reported that, While all new-vehicle buyers hope to get a good deal, customers are receptive to spending more than [...]

Similar to social marketing for brand awareness, marketing for personal influence can also be realized in social media marketing. With brand awareness your purpose is essentially to gain increased exposure of your dealership on the Web, but with a focus on personal influence you can target what have been referred to as “opinion leaders” where [...]

In addition to SEO benefits of social media marketing, increased online brand awareness is also an important fruit. Much like placing ads in magazines and newspapers, or on the radio and on television, getting your dealership to appear before online markets in visual and interactive ways can be a terrific form of brand marketing for [...]

The concept of blogging is becoming common place throughout the automotive community, and naturally the idea of social media and network marketing is now perking some ears too. The reason why is because social media or network marketing is a natural evolution to blogging. For the most part, blogs are a one-to-all mechanism meaning that [...]