Monthly : November 2007

Similar to social marketing for brand awareness, marketing for personal influence can also be realized in social media marketing. With brand awareness your purpose is essentially to gain increased exposure of your dealership on the Web, but with a focus on personal influence you can target what have been referred to as “opinion leaders” where [...]

In addition to SEO benefits of social media marketing, increased online brand awareness is also an important fruit. Much like placing ads in magazines and newspapers, or on the radio and on television, getting your dealership to appear before online markets in visual and interactive ways can be a terrific form of brand marketing for [...]

The concept of blogging is becoming common place throughout the automotive community, and naturally the idea of social media and network marketing is now perking some ears too. The reason why is because social media or network marketing is a natural evolution to blogging. For the most part, blogs are a one-to-all mechanism meaning that [...]

When you are driving in your car and hear a radio ad for a car dealer, you are not likely to put much thought in to it unless you are on the market for a car, at which time you are likely to hear the dealer’s web address (if it is even announced). And if [...]

Search engine visibility is not difficult to accomplish in today’s Automotive Search Marketing. Unless you are targeting something as universal and vague as “used cars”, most automotive search markets can be penetrated with relative ease. By “automotive” we are referring specifically to the active online auto shopper markets in this case; by “relative ease” we [...]

Attaining visibility in most automotive search markets is not difficult to accomplish, however, the term “visibility” must be defined and as of yet there really is no standard or authority on what search visibility actually is. We break search visibility into 4 primary levels… Invisible Visible Penetrated Saturated Invisible we define as not appearing in [...]

As with off-line advertising where you strive to make your dealership known and visible to physical markets, the same must be accomplished online in virtual search markets. You need to make sure that your dealership website is visible to people on the Internet whether or not they are looking to buy a car. Doing so [...]