Branding your dealership on the Web

When you are driving in your car and hear a radio ad for a car dealer, you are not likely to put much thought in to it unless you are on the market for a car, at which time you are likely to hear the dealer’s web address (if it is even announced). And if [...]

Visibility in low-volume search markets

Search engine visibility is not difficult to accomplish in today’s Automotive Search Marketing. Unless you are targeting something as universal and vague as “used cars”, most automotive search markets can be penetrated with relative ease. By “automotive” we are referring specifically to the active online auto shopper markets in this case; by “relative ease” we [...]

Defining search market visibility

Attaining visibility in most automotive search markets is not difficult to accomplish, however, the term “visibility” must be defined and as of yet there really is no standard or authority on what search visibility actually is.
We break search visibility into 4 primary levels…

Invisible
Visible
Penetrated
Saturated

Invisible we define as not appearing in the SERPs (search engine result pages), [...]

The online-offline translation in search marketing

As with off-line advertising where you strive to make your dealership known and visible to physical markets, the same must be accomplished online in virtual search markets. You need to make sure that your dealership website is visible to people on the Internet whether or not they are looking to buy a car. Doing so [...]