Search Engine Brand Marketing is an important beast for dealers to wrap their heads around. The reason why is because of where the Web is headed, not because of where it is today. Your dealership is a local community business with regional reach and part of multi-billion dollar franchise brand. Unleash the power of YOUR [...]
11 Dec
When you explore the topography today on the topic of search engine marketing throughout the auto industry, you will find there are common misuses and misunderstandings about certain key concepts and terminology. This causes long-term problems for dealers because they are getting caught up in contracts with the wrong expectations. It’s like PPC all over [...]
10 Dec
Your site is well-optimized. Your page titles are well-researched and carefully selected. Your keywords are consolidated, dense, and relevant. You are now in position to quickly become the authority in your targeted search markets. In fact, a few weeks go by and you are climbing the ranks, “top of the pile” as some say. But [...]
07 Dec
The buzz is growing. Dealers are online. So too are vendors. Everyone is blogging. Everyone is starting their own blog and everyone is commenting on the blogs of others. Everyone is beginning to see the potential of blogging and social networking for their businesses. It’s a great time to be in the business of blogging [...]
04 Dec
Search engines have a tough job. Thousands of websites, particularly blogs, are introduced almost daily that are designed to trick search engines into responding certain ways so as to benefit a shady blogger. Examples of some of the “shady” techniques search engines encounter each day include: cloaking keyword stuffing mis-spelling of well-known words and websites [...]
03 Dec
Blogging for your business or car dealership can be an invaluable marketing and networking tool. It can also be a lot of work. The idea of blog marketing is to promote and grow your business, but this can be accomplished even without a blog. In order to make blogging a viable part of your marketing [...]
by Used Cars Portsmouth
"Great post. I'm a forward thinking car dealer who embraces new marketing concepts in articular new media. "by Ryan Gerardi
"Rorie that is interesting to hear. I doubt there are more than 10-12% of dealers in the USA getting a ..."by Rorie Hannigan
"Very interesting, looking forward to seeing how effective the introduction of these ads is going to be hopefully we see ..."by Rorie Hannigan
"Hello guys, just commented on another blog over at TK Car Sites regarding blogging. I mentioned that a study in a ..."
12 Dec