Monthly : April 2008

28 Apr

One Dealership of infinite possibilties

by Adam

Wanted to take advantage of message by Seth Godin in one of his recent blogs. The blog touches on the subject of how Search, or search engines, makes the infinite more finite. It’s a valid point. The masses have come to rely on search engines for helping to initiate or at least narrow down a [...]

21 Apr

Car buyers demand competitive pricing and dealer transparency

by Adam

If you ask customers what they want from the companies from whom they buy, you probably won’t be surprised by their responses. Studies show that Customers primarily want two things: Competitive pricing, and Auto Dealers to be transparent with information in a timely and professional manner According to a recent study by Cobalt, Yahoo!, and [...]

14 Apr

Auto dealers embracing innovation with Web Marketing 2.0

by Adam

For decades, our car-buying decisions have been based primarily on what our friends tell us, what we read in consumer reports, and the advertising in radio and in television. But the buying world is changing across the board, virtualizing and socializing, and progressive dealerships are getting in to the action. A new survey by The [...]

07 Apr

Car dealers and manufacturers compete for online ad space

by Adam

The days of seeing your local car dealer ads on TV are not going away, but dealer prominence in online advertising is now reaching unprecedented heights, giving car manufactures a new (but good) challenge. A recent report indicates that car manufacturers are finding competition for their ad slots, and that the competition is coming from [...]