In a meeting the other day with Dealer client. We were showing him around the new virtual infrastructure we were creating for the Dealership, e.g. new Blog, Online Service Forum, some promo pages on their site, etc. The Dealer asked if people would actually use these things. He seemed unsure, despite having already signed up, [...]
04 Jun
Arianne Walker in Online Automotive Review iterated: Even though OEMs and dealers have been shifting their marketing budgets online, the data shows that most should probably be accelerating that transition, putting even more money where shoppers – new and used alike – are increasingly going. These trends are consistent with the recent Cobalt-Polk-Yahoo! study on [...]
02 Jun
Two years ago when I first got in to blogging, it wasn’t even a buzz word in automotive. There were a few people doing it, such as Jake Jacobson from Higher Turnover, Jeff Kershner from DealerRefresh, Umer Farooq from AutoJini, and Brian Hoecht from Ai-Dealer. We all got to know one another a bit from [...]
by Langley Dodge
"I agree with your points. Now that that google has changed the way it ranks your site again by ..."
19 Jun