Join the Party
In a meeting the other day with Dealer client. We were showing him around the new virtual infrastructure we were creating for the Dealership, e.g. new Blog, Online Service Forum, some promo pages on their site, etc. The Dealer asked if people would actually use these things. He seemed unsure, despite having already signed up, [...]
The trickle effect in new and used car sales
The meat of this article by Arianne Walker in Online Automotive Review is iterated in the final paragraph:
Even though OEMs and dealers have been shifting their marketing budgets online, the data shows that most should probably be accelerating that transition, putting even more money where shoppers – new and used alike – are increasingly going. [...]
