Using Foursquare.com to better understand your customers

With the advent of Foursquare.com this year, auto dealers have a new game to tackle in the digital age, literally. Foursquare.com is a location-based social networking that requires the use of your mobile phone or device to check in to venues. To “check in” requires you load and log in to Foursquare from your mobile [...]

Publish and share your videos on Facebook to generate customers

When using Facebook to represent your dealership, you must consider the fact that approximately 95% of the people visiting your website already know about your dealership. If you are not selective in the information you publish to Facebook, you risk falling in to the trap of using Facebook as a replica of your website. To [...]

Using Friend Lists in Facebook to drive sales leads

Despite the rapid embrace by auto dealers to pick up Facebook as part of their digital marketing strategy, there still is a large number of people uncomfortable and not familiar with the use of Facebook, be it for personal or business use. As a result, many people are not able to benefit from the full [...]

GOSO President’s New Book Sheds Light on Social Media in Auto Industry

Social Media can be a powerful tool for auto dealers.  Today, more and more dealers are turning to progressive internet marketing techniques such as Facebook and Twitter to get the word out about the latest news regarding their business.  These techniques, if used properly, can dramatically affect a dealer’s sales and web presence.  As new [...]

Adding a mobile component to your lead generation process

Hey folks. This week’s webinar for AC Mobile was not advertised because we are doing something that is product-specific, thus it is not open to the public. We are recording it so once we have completed the edited version then we will be releasing a public version that will be used primarily for demonstration purposes. [...]