As the hum drum of social media marches on across the auto industry, a new approach to selling cars on the web has begun emerging. I don’t know what it will be called but it is based on the idea of building brand equity into individual sales professionals working for an auto dealership, much like [...]
19 May
In February 2010 we looked at how to use the text-based coupon codes in the CMP Mobile system. Prior to that we looked at the key components of the CMP Mobile system. These included how to create a group, create a keyword campaign, set an auto responder, and more. This month CMP Mobile is back [...]
19 May
Here is a special video. You may want to be in a quiet space when you watch it, though. The message is subtle and it requires your attention, but once you realize what presenter Brian Hoecht from Ai-Dealer is getting at then you will be transformed forever. I know I was. The premise behind this [...]
11 May
With the advent of Foursquare.com this year, auto dealers have a new game to tackle in the digital age, literally. Foursquare.com is a location-based social networking that requires the use of your mobile phone or device to check in to venues. To “check in” requires you load and log in to Foursquare from your mobile [...]
03 May
When it comes to shopping online, auto dealers have limited ability to meet the needs of customers. Most people visit a dealership website to get pricing information and availability. Most dealerships have a website so they can generate leads for their sales people. Do you see the disconnect? People aren’t going to your website to [...]
03 May
NEW YORK — A trio of industry veterans is aiming to put more power to generate productive online leads into dealers’ hands. By recently launching the Automotive Advertising Network, these executives believe member dealers can secure unlimited leads and online promotion of their inventory on national, regional and local Web sites. They contend the placement would [...]
by Langley Dodge
"I agree with your points. Now that that google has changed the way it ranks your site again by ..."
31 May