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30 Jun

Customer Loyalty is More than Just Customer Satisfaction

by Ryan G

Peter Drucker was once quoted as saying, “Customer satisfaction is worthless. Customer loyalty is priceless.” This could not be more true than for a dealership. Two things come to mind when I consider this quote from an auto dealer perspective. Online Reputation Loyal Revenue-Driving Customers With regard to online reputation, most people think of this as Read More…

19 Aug

Creating Loyalty By Rejecting Dealer Reserve

by Ryan G

Although I have purchased nearly a dozen cars in my day from dealers, I never actually considered how much money they are making from my financing. Looking back, I realize now what a useful bargaining chip this can be for a customer. Not so with Barry Chrysler Dodge Jeep RAM in Ephrata, Washington. According to Read More…

11 Jan

Loyalty, Advocacy, & Influence: The effect of social media on auto dealers and manufacturers

by Ryan G

The rise of social media has broad implications for retail businesses, especially the automotive sector. Consumers now have the ability to broadcast their opinions and recommendations to their networks via social media. To understand the effect of social media on dealers and manufacturers, DriverSide and Dealer.com partnered with GfK Automotive Research to study the impact of Read More…

21 Apr

Car buyers demand competitive pricing and dealer transparency

by Adam

If you ask customers what they want from the companies from whom they buy, you probably won’t be surprised by their responses. Studies show that Customers primarily want two things: Competitive pricing, and Auto Dealers to be transparent with information in a timely and professional manner According to a recent study by Cobalt, Yahoo!, and Read More…

12 Apr

Google Searches Reveal Auto Trends, Podium signs on with CDK, GM to Manufacture Autonomous Cars

by Ryan G

Google Searches Reveal Auto Trends (Media Post) With so many car brands available on the market today, most Americans turn to Google to view pictures, read reviews, and find details on the vehicle they’re interested in purchasing. Yonkers Honda wanted to show how these Google searches have evolved over time so they put together a Read More…

29 Jun

Reputation Management? You Have it All Wrong!

by Ryan G

Did you know that your dealership’s reputation online has a direct impact on your website traffic? In fact, according to research performed recently by 3 Birds Marketing, dealers that improved their online reputation the most saw on average a 42% increase in their website traffic whereas dealers that made little to no improvements saw on Read More…