This technique is not limited to the use of iFrames as you can and probably should use Hana Code Insert to display any large amount of HTML, but this is a good use for Hana Code Insert. You will probably need to watch the video in addition to reading the instructions below so you have a visual reference.

Click here to view the embedded video.

To begin, look for the Hana Code Insert plug-in which is accessible from the Settings tab in your WP Dashboard. There you will see space for a “New Entry” where you can copy/paste your HTML code and label the insert. Then press SAVE or UPDATE which will create the instance of this Hana Code Insert and displays it at the bottom of all other Hana Code Inserts you have created. Now grab (copy to clipboard) the Hana Code Insert from bracket to bracket which should include the words “hana-code-insert” plus your label and looks like this:

[ hana-code-insert name='YOUR LABEL' / ]

Next you go to the Page or Post you wish to create or edit and paste the code from bracket to bracket into your entry. You can paste this code in the Visual editor or the HTML editor. Doesn’t matter. You can also insert text, images, and other copy as necessary above or below your insert.

Now press PUBLISH or UPDATE or SAVE DRAFT to finalize this entry and when you preview it you should see your code appear just like normal. It’s that simple.

1. The first step is to obtain the URL to your RSS feed. In this case, we went to a Nissan dealer on web2carz.com and obtained their URL.
2. The next step is to log in to your Wordpress site and go to the Widgets section under the Appearance tab.
3. Then, while in Widgets, add the widget for RSS feeds and click on the “Edit” link. Be sure to add the widget to the desired sidebar if you have more than one sidebar.
4. Now paste the URL feed in the appropriate field, give your widget a title if desired, and set any of the optional parameters. Most importantly set the number of items you wish to display.
5. Finally, press “Save” and your new widget is live.

Click here to view the embedded video.

If you have any questions regarding this you may leave your comments below. Alternatively if you require assistance or wish to schedule one-on-one training then please contact us.

You can preview a feed on a dealer blog by visiting this Pennsylvania Toyota Dealer Blog. Look for the list of vehicles towards the right labeled, “Browse Our Vehicles”. Notice there are no vehicle images appearing in this display. We are curious to see how visitors respond to this.

To preview a W2C RSS feed on a Squidoo Lens try this Nissan Dealer near Cherry Hill (NJ) Lens. Notice there are thumbnails appearing there.

By the nature of RSS, when users click on a listing displayed in the feed they are brought to the vehicle display page of that listing on web2carz.com. The result if one inquires is a true third-party lead however by design it was the dealer’s blog or lens that ultimately produce the lead.

Web2Carz.com is one of the few auto classifieds sites broadcasting RSS feeds of inventory and they have been doing it for a couple of years now. We recently begand posting our Dealer Subscriber inventories here because there is no cost to the dealer and we see tremendous value in the RSS broadcast of inventory.

If you have any questions about this technique or wish to learn more, please contact us or visit our online discussion forum.

BlogPro Automotive is the first of what we hope to be numerous derivatives of our AutoBurst Blog Marketing program built and designed for small businesses and budding entrepreneurs to get a jump on their product offering and their own marketing strategy.

Your feedback on the release and its contents are welcome here. Thanks to everyone who has and/or continues to support us. it’s been a wild ride these past several months, that’s for sure.

Shouts out to Mark Dubis for helping with our first press release.

Click here to view the embedded video.

Implementing the necessary steps to true permission-based list building is becoming increasingly more important. Companies that do so establish a major competitive advantage over those that do not.To give you an idea how much a difference true permission-based email marketing can make, look at the 4 sets of reporting data on recent email campaigns.

The first 3 sets are from monthly newsletter campaigns by 3 different dealerships sent to their mass email list of recipients which was compiled using conventional industry practices. The 4th data set is the combined result of 3 different email campaigns with 3 different messages over the course of a 2-month period to the same list of double opt-in recipients built over the past 6 months.

Newsletter Campaign to Sample Conventional List A
12659 sends
2045 unique opens (16.2%)
716 unique clicks (5.6%)

Newsletter Campaign to Sample Conventional List B
4457 sends
447 unique opens (10%)
111 unique clicks (2.5%)

Newsletter Campaign to Sample Conventional List C
13387 sends
1326 unique opens (9.9%)
322 unique clicks (2.4%)

Combined Result of 3 Campaigns to Double Opt-in List
968 sends
607 opens (62.7%)
189 clicks (19.5%)

This double opt-in list of 350-plus recipients belongs to the dealership with Sample List A and effectively demonstrates QUALITY vs. QUANTITY. The messages sent in each of the 3 campaigns were completely different too. One was for a free haircut at a local salon; one was for a free battery check; and one was to solicit an actual car in stock.

The quality over quantity factor is a reality and particularly challenging for car dealers. Customer expectations of dealer intentions are low to begin with, and permission-based list building requires time, commitment, and a genuine understanding of your audience. But with the right tools and the right approach, incorporating this should return good dividends for car dealers realtively quickly.

Click here to view the embedded video.

Click here to view the embedded video.