Author : Adam

23 Oct

Real results with permission-based email

by Adam

Email marketing is one of the most impacting and cost-effective ways to drive quality traffic to your website. Problem is, email marketing is also one of the more abused and mis-used online marketing practices, particularly in the auto industry where email practices by car dealers are a disgrace. Implementing the necessary steps to true permission-based [...]

15 Oct

Logging in to WordPress Admin

by Adam

Short video tutorial shows you where and how to access your WordPress admin from your automotive internet marketing blog’s home screen. Also shows you what to expect when logged in and how to remove the link to admin from the homepage in your widget settings. Enjoy!

19 Jun

Join the Party

by Adam

In a meeting the other day with Dealer client. We were showing him around the new virtual infrastructure we were creating for the Dealership, e.g. new Blog, Online Service Forum, some promo pages on their site, etc. The Dealer asked if people would actually use these things. He seemed unsure, despite having already signed up, [...]

01 May

Can Social Media Make You Car Salesperson of the Year?

by Adam

“So what do you do for a living?” How often have we all heard that question come out of someone’s mouth? Usually uttered at cocktail parties where few people know each other, this question establishes a framework for the relationships we have with everyone around us. When we find out what people do for a [...]

28 Apr

One Dealership of infinite possibilties

by Adam

Wanted to take advantage of message by Seth Godin in one of his recent blogs. The blog touches on the subject of how Search, or search engines, makes the infinite more finite. It’s a valid point. The masses have come to rely on search engines for helping to initiate or at least narrow down a [...]