Auto industry experts on ADM build their presence by uploading their contacts and sending invitations to their community, or by placing links to their ADM Profile Pages in their blogposts and emails. There is also an ADM Community Badge that members can put on their websites, blogs and in email templates. All of these activities have  served to encourage the collaboration of people in the car business within an open and unmoderated or censored online environment.

What’s Coming in 2010

Several ADM Administrators are working on a major sponsorship from a highly respected automotive supplier which will provide the NON-PROFIT ADM Community with the budget to have member receptions, such as they did at Digital Dealer 6 in Las Vegas, which was sponsored by ADP
Dealer Services.

About Ralph Paglia, ADM Community Founder

Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM’s, enterprise class National Accounts and eBusiness organizations in the automotive vertical. He specializes in business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.

Ralph has over 20 years of leadership in information-technology-enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.

For more information about Ralph or ADM, visit http://www.automotivedigitalmarketing.com/

The popular seminar, hosted by AutoUpLinkUSA of Philadelphia, is an Internet inventory marketing seminar for new and used auto dealership professionals.

The event brings auto dealership professionals together with some of the industry’s most well-known providers of leading-edge Internet inventory marketing tools.

Date: Wednesday, October 14, 2009

Time: 9:00 a.m. to 1:00 p.m.

Place: Radisson Hotel, Valley Forge, 1160 1st Avenue, King of Prussia, PA

This seminar is free, and breakfast will be served. Handout materials will be provided for all attendees.

Featured Speakers and topics Include:

AutoConversion: Bridging the gap between dealership and shoppers using blogs, email marketing and video

All Auto Network: Design and develop a website that generates excitement and results.

CARFAX: Vehicle History, Inventory Management, Online Marketing and maximizing your ROI using vehicle history from wholesale to retail.

Liquidus Video: Creating a complete automotive video marketing strategy

E-Auto Business: Best practices for dealerships to ensure that their CRM dollars are spent wisely

Registration closes October 9.

To register, simply download the registration form here or click the image below. Space is limited! Fax in your registration today!

This ‘how to’ series teaches you about the ACVideo Service, powered by Vidego, and how we integrate it with WordPress. ACVideo explores the issue of streaming video, and the ease in which you can add it to your website or blog.

In last month’s webinar, we talked about how to set up multi players. But even if you missed last month’s webinar, it’s not too late to take advantage of this series! We still have two more dates booked! Click here to register!

Each webinar in this series focuses on how to use specific features
of the system.

Part two, on May 27, is about Branding Your Player in Vidego.

Here are a few of the topics this webinar will cover:

• changing colors and images
• adding banners
• linking to web pages
• customizing play buttons
• sharing your videos
• and other marketing tips …

Save your seat!

Click here to register!

If you have already registered for this series, you will get a reminder notice in your email. If you have not yet registered, you can still take part in the next two webinars by registering today.

We hope to see you there!

Please direct questions to Tracey D’Aviero. Thank you.

David Kain is president of KainAutomotive.com, and he provides internet sales and business development solutions to dealers in the automotive industry. He has put together this intensive Internet marketing course along with Jennifer Suzuki.

The conference takes place over three days, from May 19-21, 2009 in Seattle, WA.

Highlights of the bootcamp include:

• marketing your brand online
• maximizing your online presence
• generating high quality leads
• converting leads into showroom appointments
• building a more profitable business model
• maximizing your internet presence
• and much more..

For more information, and to register, visit:
“Generation Internet” Marketing, Management and Sales Bootcamp

Reach out to potential customers over the Internet. Learn marketing tools and techniques that will help you turn your leads into sales.

From time to time we will be posting links to events like this one that we think might be of interest to our community at BlogPro Automotive. If you know of an event that might benefit our subscribers, please let us know.

Squidoo is a simple way to enhance your social marketing efforts. How simple?

Each Lens is built up of pre-designed and pre-formatted components called Modules. Each module provides you with a specific function or capability. Your Lens is built by combining the modules you choose.

The best way to understand modules is to log in to your Squidoo account, create a Lens, and then explore the different modules available.

We typically use the following modules for car dealers, and then customize each Lens with fewer or additional modules, depending on the needs and objectives of our clients.

Text Modules
Text modules make up the bulk of your content on your Lens. You will want to include several text modules to display a variety of information as featured vehicles, signup pages, blogs, etc.

Link List
Link lists are a great way to help your visitors navigate to various parts of your website or blog. Use more than one link list if you need to.

Google Map
You should always include a Google Map on your Lens with the dealership name and address. You can add a simple map for one location, or an advanced map for several locations or a dealership group.

Flickr Photos
Adding photos is a great way to get visitors to your Lens. You can let Flickr choose photos for you based on keywords and search terms that you choose, or you can point to your own Flickr photo album. Here is a great example of how to use Flickr Photos effectively on your Lens.

Blackbox
The Blackbox is a dark background-white copy graphic that you can use to display important information. It is eye-catching and really stands out on your Lens. It’s a great module for representing special offers or savings that you may offer. See an example here of how the Blackbox is displayed. Note also that the box can be changed to a range of colors … you’re not limited to just black!

The Most Important Thing
An excellent alternate option for the Blackbox is to use The Most Important Thing module. Use one of these modules or the other, not both. The Most Important Thing doesn’t use the dark background, so you may prefer it for design purposes.

RSS Module
You should almost always hook up an RSS feed from the blog. In most cases you want to do an RSS feed of the inventory as well. Use the Feedburner URLs for your RSS feeds and display somewhere between 10 and 15 vehicles, unless fewer or more is appropriate.

Putting together your Squidoo Lens couldn’t be easier. Choose your subject, select your modules, and edit the content (don’t forget to optimize with keywords!). With just a few clicks, you can build your Lens and boost your social marketing efforts.

If you’re already using video, or thinking about how video can help you with your dealership’s online marketing initiatives, join AutoConversion for a free live Webinar series that will introduce you to our AC Video service, which explores the issue of streaming video, and the ease in which you can add it to your website or blog.

AC Video, in partnership with Vidego, makes it easy for anyone to upload, manage, and distribute their streaming content online.

There are three webinars in the series, and we will be hosting one each month for April, May and June.

Each webinar in the series will concentrate on a specific how-to element of the Vidego system and WordPress.

The webinars will be held on the fourth Wednesday of each month from 11:30 AM – 12:30 PM EDT

The dates are as follows:

• Wednesday, April 22, 2009
• Wednesday, May 27, 2009 and
• Wednesday, June 24, 2009

Register Now at: AC Video Webinar Series Registration

Once you register, you will receive a confirmation email with the information you need to join the webinars.

You only have to register once to take advantage of the whole series. We will remind you of upcoming dates so that you don’t miss a minute of this valuable presentation!

If you have a website, a blog, own or run a business, or are an expert in anything, you should consider building a Squidoo lens! A Squidoo lens is a single webpage that can point to whatever you want it to.

This makes it a great way to build traffic to your site or blog, or to promote your product or service.

There are a few keys to making sure that your lens will help you with your social marketing strategy.

Lenses should have a clear objective, be brand commensurate, and have an SEO strategy.

We offer a variety of Lens types:

1. Company Lenses
2. Product Lenses
3. Event Lenses
4. Promo Lenses
5. Competitor Lenses

Company Lenses are representative of your business. The SEO strategy is for the Lens to appear in Search when people are looking for your company or for products and services you offer. Ideally, a company lens should drive traffic to your website and more specifically to your mailing list. Here’s an example of company lens: http://www.squidoo.com/lensmasters/peruzzitoyota.

Product Lenses are representative of a single product or a group of products. The SEO strategy is for the Lens to appear in Search when people are looking for the types of products and services you offer. Ideally, product lenses should drive traffic to your Product Promo (Landing) Pages. Here’s a great example of a product lens: http://www.squidoo.com/lensmasters/classiccarsnissan.

Event Lenses and Promo Lenses are representative of a one-time or recurring event/promotion at your business or associated with your business. If the event/promotion is recurring then your SEO strategy should be consistent with the long term interest of the event/promotion. If it is a one-time event/promotion then there may be no need for an SEO strategy unless it is several months down the road.

Competitor Lenses are representative of your market niche. The SEO strategy is for your Lens to appear in Search when people are searching for products and service you offer, or more precisely when search for a specific competing business to yours. A good way to do this is prepare the Lens to be informative and helpful for people researching things you and your competitors offer, but making it known that your company is the entity supplying the information. You do not want to be perceived as trying to deceive your audience, rather looking out for them.

Whether you use your Squidoo lens to build traffic, sell a product, or just share your expert advice, follow these few simple tips. Have fun with it! Remember to update your lens often in order to increase your lens popularity (called ‘lensrank’).

Search engine visibility is key to a great online presence, and Squidoo is a fun way to be able to present your expertise to the world and enhance your visibility in Search.

Now join us for a free webinar that will introduce you to our List Builder program which explores the core online marketing techniques adhered to today by top marketing agencies.

Topic: Build a Lead-Generating Machine in Less than 30 days!

Date: Wednesday April 1, 2009

Time: 11:30 am – 12:30 am EST (Eastern Time)

Join Us: Register to Attend

If you aren’t using SEO, Social Media and Email Marketing in your dealership, you should know that doing so can add tremendous value to your business and help you obtain market share that you may not be getting now. Applying these useful techniques to set up and maintain an effective and efficient marketing strategy to reach potential buyers doesn’t have to be easier said than done.

The AC List Builder program is a unique blend of SEO, Email, Video, and Social Media that can be set up and put on auto pilot for your dealership or run full-service by our team of experts, creating the ultimate customer experience and producing the highest quality leads you can generate on the Web.

In this webinar you will see:

• Why and how a blog can work in conjunction with your website
• Why you want to be employing permission-based email marketing
• Examples of how to implement a good list-building strategy
• How offering coupon incentives can attract customers
• And more…

This webinar is no joke, despite being held on April Fool’s Day!

Spend an hour with us to take advantage of seeing how we do what we do and what you can expect from doing these things on your own or having us help.

The Webinar is free and open to all, but space is limited, so register now!