Author : Ryan G

20 Feb

VIDEO: How Dealers Can Embrace the Concierge Economy to Let Leads Come Naturally

by Ryan G

For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers with personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming. In November 2017 during our live web chat with AutoLeadStar Director of Business Development Ilana Read More…

14 Feb

Cars.com Announces the Acquisition of Dealer Inspire and Launch Digital Marketing

by Ryan G

CHICAGO, Feb. 14, 2018 /PRNewswire/ — Cars.com Inc. (NYSE: CARS) (“Cars.com” or the “Company”), a leading online automotive marketplace, today announced it has entered into a definitive agreement to acquire privately-held Dealer Inspire and Launch Digital Marketing (“LDM”), market-leading technology companies that provide digital solutions to automotive dealers, for $165 million in cash at closing Read More…

07 Feb

ActivEngage, Inc. Appoints Jeff Clark Vice President of Sales

by Ryan G

ORLANDO, Fla., Feb. 6, 2018 /PRNewswire/ — ActivEngage, Inc. welcomes Jeff Clark as the new Vice President of Sales. Clark brings over 20 years of proven effectiveness leading large sales teams in the automotive industry. Most recently, Clark was the Chief Sales Officer of DealerOn, Inc., where he was responsible for the company’s entire sales Read More…

07 Dec

VIDEO: How to Create Dynamic Vehicle Inventory Ads on Facebook and Google

by Ryan G

The targeting capabilities of digital advertising today are robust, and one of the hottest ad formats in automotive advertising right now is dynamically updated ads that display your current dealer inventory, especially on Facebook and Google. The benefits of dynamic inventory ads on Facebook and Google include: The ability to reach customers with laser-focused messaging based Read More…

01 Dec

Introducing the All-New DealerRefresh Roundtable – In the Forums and On the Lot

by Ryan G

After nearly an entire year of collaborating, designing, and experimenting, I am excited to introduce our latest new media program – The DealerRefresh Roundtable. What began as a series of conversations between DealerRefresh Founder Jeff Kershner and myself more than two years ago, and which secured official support at NADA 2017, the Roundtable is now Read More…