Last week I attended my first JD Power Automotive Internet Roundtable courtesy of my new employer – HookLogic. I liked what I saw, and some of the messaging coming out of #JDPAIRT is consistent with where I tend to see things headed. Key Takeaways There were two key messages I heard across the handful of [...]
16 Aug
If you haven’t seen this report on USA Today about Scott Robinson Honda in Irvine California, you might want to take two minutes to do so. In the video, subject John Pohlig unashamedly confirms that he, “can not prove” a single vehicle sale as a result of using social media. Why is this important? It’s [...]
11 Jun
Content marketing is not a new idea, but our means of marketing and distributing content has changed drastically over the past few years. It’s important for auto dealers to understand how this has changed because it affects how auto dealers sell cars and service customers today and tomorrow. Up until the advent of the web, [...]
31 May
One question I hear more often than others is, “How often should I post to my blog?” But to answer this question there are so many other related factors to consider it will take you burrowing down a deep rabbit hole of other similar topics, such as: Why would a car dealer want to blog? [...]
25 May
This post was derived almost verbatim from Axandra.com in their Weekly SEO News. Apparently, spammers have found a new way to get higher rankings on Google. The trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this? What exactly has happened? In an online forum, [...]
23 May
We are experimenting with a WP Plugin called RSS to Post that will permit us to attach a few vehicles to each auto review we do for our dealer blogs. While the idea of attaching vehicles to posts in a blog is not new, real-world use of this in WordPress is not particularly widespread., large [...]
19 Apr
According to a recent study performed by the independent mobile advertising network Greystripe, a “huge majority” of smartphone owners will use their devices to help them both find and buy a new car. Android and iOS users looking to purchase a new ride, be it new or used, intend to use their mobile devices during [...]
by Used Cars Portsmouth
"Great post. I'm a forward thinking car dealer who embraces new marketing concepts in articular new media. "by Ryan Gerardi
"Rorie that is interesting to hear. I doubt there are more than 10-12% of dealers in the USA getting a ..."by Rorie Hannigan
"Very interesting, looking forward to seeing how effective the introduction of these ads is going to be hopefully we see ..."by Rorie Hannigan
"Hello guys, just commented on another blog over at TK Car Sites regarding blogging. I mentioned that a study in a ..."
17 Oct