Author : Ryan G

17 May

TrueCar Aims to Give Customers Transparency – But What Does it Mean for Dealers?

by Ryan G

There’s no denying that consumers want to be more involved and well-informed before making big purchases.  Comparison shopping and online research has become the norm for people before they buy anything from stereos and home appliances to motorcycles and cars.  For  those shopping around for a new car, that has traditionally meant checking out safety Read More…

Filed Under: Auto Marketing, Technology

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04 May

VIDEO: Increase Online Conversion, Anonymous Visitor Tracking, Personal Branding for Dealers

by Ryan G

Here’s a brief rundown of what I talk about in this Casual Automotive B2B video from May 1st. I’m still working on the exact formula for these videos but overall I feel like I’m making progress with my approach, and I’m also excited to see the list of people that are opting in and subscribing grow. If Read More…

12 Apr

Google Searches Reveal Auto Trends, Podium signs on with CDK, GM to Manufacture Autonomous Cars

by Ryan G

Google Searches Reveal Auto Trends (Media Post) With so many car brands available on the market today, most Americans turn to Google to view pictures, read reviews, and find details on the vehicle they’re interested in purchasing. Yonkers Honda wanted to show how these Google searches have evolved over time so they put together a Read More…

22 Mar

Dealers Losing Out with Gen Y in Service, Online Shopping Trends from Google, What a Fiat VW Merger Looks Like

by Ryan G

Dealers lose $380K over missed service opportunities with Gen Y (Auto Remarketing) Dealerships are losing an average $380,000 annually in service revenue as a result of missed opportunities to digitally engage with and retain millennial car buyers, according to a study released by AutoLoop on Tuesday. As the purchasing power of this key demographic expands, Read More…

16 Mar

Electric Cars Not in Jeopardy from Regulations, 2017 Women’s Car Dealer Report, Instagram Advertising Guide

by Ryan G

Trump backpedals on fuel economy: Why that’s not the end of electric cars (CS Monitor) The Trump administration promises to review Obama-era fuel-economy standards that helped spur the electric car market. But federal policies aren’t all that matters. There are other indications, besides technology advancements, that the electric-car market can avoid being squelched by weaker Read More…

08 Mar

Cars.com Influencer Summit, VDP Analytics for Dealers, and more…

by Ryan G

Simplifying Attribution to Propel Efficiencies and Profits (DealerRefresh) Cars.com 2017 Influencer Summit On February 9th, 2017, thirteen industry players from outside the Cars.com family descended upon the Sheraton Grand in Downtown Chicago for a one-day roundtable discussion to explore these ideas and how the industry can lock arms to bring solutions to dealers. During this Read More…