According to a recent study performed by the independent mobile advertising network Greystripe, a “huge majority” of smartphone owners will use their devices to help them both find and buy a new car. Android and iOS users looking to purchase a new ride, be it new or used, intend to use their mobile devices during [...]
07 Apr
The title of this post is actually from an article that was published recently on DealersEdge.com. Below are excerpts from the original article, which will you see tap into a deep problem many automotive marketing professionals are experiencing or witnessing in their efforts to service car dealerships. In a stunning address to the Innovative Dealer [...]
24 Mar
Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I did not attend but I did spend some time on an in-depth review of it by Brian Pasch, who has a knack for breaking things like this down in to its components. I don’t know how much [...]
02 Mar
In an effort to continually improve the blogging experience for our dealers, BlogPro Automotive has chosen to start providing its own analytics solution by including Piwik with all of our dealer blog and microsite hosting services. A recurring issue we experience with dealers is lost or inaccessible website analytics, usually the result of them switching [...]
17 Feb
Endras BMW in Ajax Ontario Canada just outside Toronto is taking applications for a social media savvy professional and BMW enthusiast to take on a yearlong contract and “land the job of a lifetime.” But this is nor ordinary job offer. Not only does the job come with a $65k salary, but also a new [...]
16 Feb
With the recent announcement by Facebook that FBML is being phased out, I can not help but wonder about the impact that changes like this have on dealerships. This is one of those things that makes you realize you have to be cautious about what marketing channels you invest into, when you have little or [...]
09 Feb
AutoTrader.com recently announced the national launch of the Connections Bundle, which integrates social media, chat, dealer ratings and more to create more avenues for car shoppers to connect with dealers online. The bundle includes Dealer Chat, Social Connections, Dealer Ratings and Sitelink Advanced, according to the company. It was tested throughout the third and fourth [...]
03 Feb
There is a lot of talk these days about online reputation management for car dealers. Much of it revolves around the idea of keeping an eye on and utilizing sites such as dealerrater.com and yelp.com where people are able to rate your dealership and leave comments about it. These sites are useful and also important [...]
18 Jan
A few years ago when the idea of blogging for car dealers was essentially a taboo subject, blogging itself was just becoming more widely accepted as a legitimate business marketing tool. Today, business blogging is almost a must-do, like having a website is. But for auto dealers, blogging for the dealership is still rather undefined, [...]
09 Nov
TacticalTechnique.com has written a new WP plugin that modifies the behavior of the recent comments widget. Instead of displaying the post titles that received comments, this plugin shows comment excerpts. Below is a graphic that shows the difference between the default behavior and the effect of this plugin: If you are a BlogPro Automotive user [...]
by Langley Dodge
"I agree with your points. Now that that google has changed the way it ranks your site again by ..."
19 Apr