Using Foursquare.com to better understand your customers

With the advent of Foursquare.com this year, auto dealers have a new game to tackle in the digital age, literally.
Foursquare.com is a location-based social networking that requires the use of your mobile phone or device to check in to venues. To “check in” requires you load and log in to Foursquare from your mobile device, [...]

Publish and share your videos on Facebook to generate customers

When using Facebook to represent your dealership, you must consider the fact that approximately 95% of the people visiting your website already know about your dealership. If you are not selective in the information you publish to Facebook, you risk falling in to the trap of using Facebook as a replica of your website.
To avoid [...]

Using Friend Lists in Facebook to drive sales leads

Despite the rapid embrace by auto dealers to pick up Facebook as part of their digital marketing strategy, there still is a large number of people uncomfortable and not familiar with the use of Facebook, be it for personal or business use. As a result, many people are not able to benefit from the full [...]

Adding a mobile component to your lead generation process

Hey folks. This week’s webinar for AC Mobile was not advertised because we are doing something that is product-specific, thus it is not open to the public. We are recording it so once we have completed the edited version then we will be releasing a public version that will be used primarily for demonstration [...]

How automotive digital marketing professionals can benefit from TweetDeck

Twitter is a great tool for reaching customers and prospects, building relationships with folks, educating your followers on your business values, products, and services, and ultimately for driving sales. If you have been using Twitter then you know that success is directly impacted by the amount of time you spend using the tool.
Fortunately there [...]

a getting started guide for car dealers on foursquare

When I first heard about foursquare it did not strike me much and looking back I think it was because there was already a sense familiarity about it.
It’s not the name foursqaure but rather what foursquare brings to the playing field – a way for consumers to express their interest in local businesses by sharing [...]

Tips for publishing and optimizing your videos on Viddler

Viddler.com is a video hosting and streaming service that offers a free plan and great community that helps people and businesses benefit from video on the web. Used for both personal and commercial use, Viddler is rich in features, capabilities, and reliability.
In our last video-focused webinar we looked at How to publish video to Brightcove [...]

How auto dealers can leverage Word of Mouth Advertising

Later this week, Thursday actually, March 11, we are holding a special webinar with guest presenter Mark R. Dubis (@mdubis), one of the co-founders of Carfolks.com. Carfolks is the first dealer advocate site to help reward dealers and their sales and service team members for doing things right. The Internet has made it easy [...]

Using coupon codes in your Mobile Marketing Strategy

In January we explored specific areas in the CMP Mobile Marketing Interface. You can view the edited version of this on our Viddler channel.
This month, we are back with a follow-up episode and with guest Presenter Brian Collins, one of the founding partners of CMP Development Group. Collins has been building awareness of mobile marketing [...]

StudioPress themes take WordPress to places you never thought it would go

Attention all WordPress bloggers. This week’s AC Social webinar is being dedicated to StudioPress, which are the themes we specialize in. If you are looking for ways to spruce up your blog or website, check out this webinar for a guided tour of the various StudioPress themes and learn about their unique characteristics.
StudioPress was formerly [...]

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