Author : Ryan G

26 Feb

PCG Companies Announces 2018 Lighthouse Award Recipient

by Ryan G

EATONTOWN, NJ (February 26, 2018)—PCG Companies, an industry leader in digital marketing, education, research, and data intelligence for the automotive industry, is pleased to announce Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family, as the 2018 Lighthouse Award recipient. This prestigious award, given annually at the AWA Awards Ceremony hosted by PCG Companies, Read More…

20 Feb

VIDEO: How Dealers Can Embrace the Concierge Economy to Let Leads Come Naturally

by Ryan G

For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers with personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming. In November 2017 during our live web chat with AutoLeadStar Director of Business Development Ilana Read More…

14 Feb

Cars.com Announces the Acquisition of Dealer Inspire and Launch Digital Marketing

by Ryan G

CHICAGO, Feb. 14, 2018 /PRNewswire/ — Cars.com Inc. (NYSE: CARS) (“Cars.com” or the “Company”), a leading online automotive marketplace, today announced it has entered into a definitive agreement to acquire privately-held Dealer Inspire and Launch Digital Marketing (“LDM”), market-leading technology companies that provide digital solutions to automotive dealers, for $165 million in cash at closing Read More…

07 Feb

ActivEngage, Inc. Appoints Jeff Clark Vice President of Sales

by Ryan G

ORLANDO, Fla., Feb. 6, 2018 /PRNewswire/ — ActivEngage, Inc. welcomes Jeff Clark as the new Vice President of Sales. Clark brings over 20 years of proven effectiveness leading large sales teams in the automotive industry. Most recently, Clark was the Chief Sales Officer of DealerOn, Inc., where he was responsible for the company’s entire sales Read More…

12 Jan

VIDEO: How to Reduce Lost Sales and Defection Rates at Your Dealership

by Ryan G

In this video with Morries Automotive Group Marketing Director Ben Robertaccio and AutoHook President David Metter, we look at how Ben’s Subaru dealership was able to increase sales and reduce defection rates despite down market conditions and a considerable decline in lead volume. When the market is down, sales are declining, and lead volume is lower Read More…