The SEO craze

September 18, 2007 by Adam 

Maybe it’s because I am smack in the middle of it all but there definitely appears to be a buzz about [tag]Automotive SEO[/tag] right now. There is a growing handful of companies providing innovative SEO services, and dealers are beginning to realize that the PPC bandwagon is disbanding. But let’s not make this an opinion column. SEO is serious business and we must consider the facts.

automotive seoFact #1
SEO stands for Search Engine Optimization. It is a form of SEM which stands for Search Engine Marketing. PPC is a form of SEM.

Fact #2
SEM is O-U-T. The new term is Search Marketing. Anyone still using the term SEM is out.

Fact #3
SEO is I-N. A few years ago SEO made some noise but today it is surpassing the [tag]PPC[/tag].

Ok well maybe these aren’t all facts, but you must admit, SEO is IN. Everywhere I look now, companies are turning towards SEO as a core product/service.

So what’s next? 18 months from now when dealers and providers have all mastered the science and art of SEO, how will we drive traffic to our sites then? Will we even have sites or will we all be in Second Life? How does search marketing even work in SL?

Ha I am just having fun. It’s my birthday actually so it’s all good.

Anyhow, the idea of search marketing is no different from that of the Yellow Pages except that it is web-based and organic in the sense that SEM is more elusive than simply paying for a spot on a page in a book. Some form of search marketing will exist tomorrow, but how it will work we are yet to learn?

I think that tomorrow’s SEO will come down to well-balanced mixture of these ingredients:

  • Standard SEO
  • [tag]RSS Marketing[/tag]
  • Link Building
  • [tag]Social Marketing[/tag]

Start applying these things to your [tag]SEO[/tag] strategy today and see what happens, especially with RSS Marketing which adds a whole other element to your search marketing efforts. I am prepared to explore link building and social marketing, but RSS Marketing coupled with Standard SEO is plenty in and of itself for the time being.

Filed under: Search Marketing
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