Forecast: January Forecast Calls for Low Sales, High Inventory (Edmunds)
The U.S. automotive industry is expected to a have a slow start in the new year, with January light-vehicle sales down 4.4% from like-2016. The WardsAuto forecast calls for 1.107 million LVs to be delivered over 24 selling days, resulting in a 46,109-unit daily sales rate compared with 48,226 in prior-year (also 24 days). The lackluster outcome will follow record-high sales in December due to heavy holiday promotions at the end of the month, which created a pull-ahead effect on potential.
Wal-Mart, CarSaver will sell cars (Auto News)
Wal-Mart Stores Inc., the nation’s largest retailer, is jumping into car sales through a partnership with CarSaver, an online automotive retail platform. CarSaver, in turn, is setting up partnerships with dealership groups, including AutoNation Inc., the nation’s largest new-vehicle retailer.
CarSaver will launch the program April 1 at select Wal-Mart Supercenters in four markets: Houston, Dallas, Phoenix and Oklahoma City.
How To Build Your Dealership’s Facebook Video Advertising Strategy (Dealers United)
Your store spends tens of thousands every year on TV commercials. But with 3M hours of auto reviews being watched on YouTube alone, and video projected to make up 74% of all internet traffic in 2017, video has traveled a long way from the cable box.
Today, YouTube isn’t the only channel to upload your dealership’s walkarounds and model line videos. In 2014, Mark Zuckerberg said, “In five years most of Facebook will be video.”
There’s no question: video trumps image and text posts on Facebook. In fact, video posts have 135% greater organic reach on the platform than photo posts (no doubt thanks to new features like related videos, auto plays, and picture-in-picture to help boost views).
Read the entire post, which also includes six can’t-miss video ideas for advertising on Facebook.