Top 5 Trends In Automotive For 2017 (Digitalist)
After consuming key messaging over the past several months from a number of industry related briefings and research, Digitalist author William Newman is here to offer my top 5 trends in automotive for 2017. In no particular order they are:
- Products will become smarter, smaller, and more connected as platforms
- Industry disruption and confluence will continue and accelerate
- The talent war will become critical, even a pinch point to growth
- Customer engagement will continue to grow in importance
- New digital business models will emerge, and most haven’t been created yet
Go here for a break down each and discuss some of the relevant proof points on each and the industry impacts for 2017 and beyond.
5 Automotive Marketing Predictions For 2017 (DealerRefresh)
Eric Miltsch is back again for his annual car dealership predictions post for the retail automotive industry.
This year will be defined by a new level of awareness surrounding relevant marketing, the state of accountability and performance, and understanding mobile consumer behavior. I believe we’ll reach a higher consciousness of execution, operational excellence, and results that every level of the dealership can understand. No more shell games.
His predictions are broken down into the following 5 categories
Looking at Dealer Review Behavior (Cars.com)
It’s important to a dealership’s success to have a strategy in place to monitor and respond to all reviews. But how does the number of reviews consumers see impact their behavior, how recent do reviews need to be, and on the devices are consumers reading them?
Explore these questions and find answers in these recent findings published by Cars.com.