Category : Auto Marketing

13 Oct

VIDEO: Selling Cars to Millennials, Live Streaming for Auto Dealers, DD23 Wrap Up, and more…

by Ryan G

AutomoBuzz September 28th – In this edition of AutomoBuzz we do a brief wrap up of Digital Dealer 23, and touch on a couple recent webinars going on at DealerRefresh – the ‘Myth’ of Selling Cars to Millennials and ‘Intelligently’ Engaging Shoppers with Live Streaming Video. Digital Dealer 23 Wrap Up Shouts out to everyone who Read More…

16 Aug

VIDEO: Drive Motors raises $5.2M, Sh*t Sandwiches, and AI for Auto Dealers

by Ryan G

AutomoBuzz: August 7th – In this week’s edition of AutomoBuzz I announce the success of Drive Motors raising an additional $5.2M in incubator funding. This leads into my declaration on the use of the term ‘Automotive E-Commerce’ for the idea of buying cars online as opposed to Digital Retailing or Online Checkout, part of an Read More…

17 May

TrueCar Aims to Give Customers Transparency – But What Does it Mean for Dealers?

by Ryan G

There’s no denying that consumers want to be more involved and well-informed before making big purchases.  Comparison shopping and online research has become the norm for people before they buy anything from stereos and home appliances to motorcycles and cars.  For  those shopping around for a new car, that has traditionally meant checking out safety Read More…

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12 Apr

Google Searches Reveal Auto Trends, Podium signs on with CDK, GM to Manufacture Autonomous Cars

by Ryan G

Google Searches Reveal Auto Trends (Media Post) With so many car brands available on the market today, most Americans turn to Google to view pictures, read reviews, and find details on the vehicle they’re interested in purchasing. Yonkers Honda wanted to show how these Google searches have evolved over time so they put together a Read More…

22 Mar

Dealers Losing Out with Gen Y in Service, Online Shopping Trends from Google, What a Fiat VW Merger Looks Like

by Ryan G

Dealers lose $380K over missed service opportunities with Gen Y (Auto Remarketing) Dealerships are losing an average $380,000 annually in service revenue as a result of missed opportunities to digitally engage with and retain millennial car buyers, according to a study released by AutoLoop on Tuesday. As the purchasing power of this key demographic expands, Read More…

08 Mar

Cars.com Influencer Summit, VDP Analytics for Dealers, and more…

by Ryan G

Simplifying Attribution to Propel Efficiencies and Profits (DealerRefresh) Cars.com 2017 Influencer Summit On February 9th, 2017, thirteen industry players from outside the Cars.com family descended upon the Sheraton Grand in Downtown Chicago for a one-day roundtable discussion to explore these ideas and how the industry can lock arms to bring solutions to dealers. During this Read More…