Category : Auto Marketing

20 Feb

VIDEO: How Dealers Can Embrace the Concierge Economy to Let Leads Come Naturally

by Ryan G

For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers with personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming. In November 2017 during our live web chat with AutoLeadStar Director of Business Development Ilana Read More…

12 Jan

VIDEO: How to Reduce Lost Sales and Defection Rates at Your Dealership

by Ryan G

In this video with Morries Automotive Group Marketing Director Ben Robertaccio and AutoHook President David Metter, we look at how Ben’s Subaru dealership was able to increase sales and reduce defection rates despite down market conditions and a considerable decline in lead volume. When the market is down, sales are declining, and lead volume is lower Read More…

12 Dec

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

by Ryan G

Selling OEM parts and accessories online at your dealership can be a terrific revenue stream that can lead not only to more customers and better recognition, but also an increase in profitability. In this brief video, you get a glimpse at how we break down a roadmap your team can follow to launch a profitable Read More…

07 Dec

VIDEO: How to Create Dynamic Vehicle Inventory Ads on Facebook and Google

by Ryan G

The targeting capabilities of digital advertising today are robust, and one of the hottest ad formats in automotive advertising right now is dynamically updated ads that display your current dealer inventory, especially on Facebook and Google. The benefits of dynamic inventory ads on Facebook and Google include: The ability to reach customers with laser-focused messaging based Read More…

13 Oct

VIDEO: Selling Cars to Millennials, Live Streaming for Auto Dealers, DD23 Wrap Up, and more…

by Ryan G

AutomoBuzz September 28th – In this edition of AutomoBuzz we do a brief wrap up of Digital Dealer 23, and touch on a couple recent webinars going on at DealerRefresh – the ‘Myth’ of Selling Cars to Millennials and ‘Intelligently’ Engaging Shoppers with Live Streaming Video. Digital Dealer 23 Wrap Up Shouts out to everyone who Read More…

16 Aug

VIDEO: Drive Motors raises $5.2M, Sh*t Sandwiches, and AI for Auto Dealers

by Ryan G

AutomoBuzz: August 7th – In this week’s edition of AutomoBuzz I announce the success of Drive Motors raising an additional $5.2M in incubator funding. This leads into my declaration on the use of the term ‘Automotive E-Commerce’ for the idea of buying cars online as opposed to Digital Retailing or Online Checkout, part of an Read More…