A little more than a year ago, a colleague and I were at happy hour talking about a variety of things related to our professions in the auto industry. In our conversation he had brought up a potentially dangerous situation that was nowhere on my radar and that I did not put much thought into, [...]
12 Dec
At the risk of joining the bandwagon against TrueCar, I wanted to write about the issue but I did not really have enough first-hand knowledge on the subject to present a good argument. I only knew that in principle I was not a fan of the idea based on conversations I have had about TrueCar [...]
06 Nov
Automotive CRM is continually evolving, and you want to make sure you stay at the lead of the pack. Those who are early adopters of new business intelligence technology will maintain a distinct market advantage. Dataium, a “data utility company,” is poised to revolutionize automotive CRM. Dataium’s cloud intelligence data and reporting tools can significantly [...]
17 Oct
Last week I attended my first JD Power Automotive Internet Roundtable courtesy of my new employer – HookLogic. I liked what I saw, and some of the messaging coming out of #JDPAIRT is consistent with where I tend to see things headed. Key Takeaways There were two key messages I heard across the handful of [...]
24 Mar
Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I did not attend but I did spend some time on an in-depth review of it by Brian Pasch, who has a knack for breaking things like this down in to its components. I don’t know how much [...]
17 Feb
Endras BMW in Ajax Ontario Canada just outside Toronto is taking applications for a social media savvy professional and BMW enthusiast to take on a yearlong contract and “land the job of a lifetime.” But this is nor ordinary job offer. Not only does the job come with a $65k salary, but also a new [...]
16 Feb
With the recent announcement by Facebook that FBML is being phased out, I can not help but wonder about the impact that changes like this have on dealerships. This is one of those things that makes you realize you have to be cautious about what marketing channels you invest into, when you have little or [...]
09 Feb
AutoTrader.com recently announced the national launch of the Connections Bundle, which integrates social media, chat, dealer ratings and more to create more avenues for car shoppers to connect with dealers online. The bundle includes Dealer Chat, Social Connections, Dealer Ratings and Sitelink Advanced, according to the company. It was tested throughout the third and fourth [...]
19 Jul
On July 11, 2010, Jay Wolfe Toyota built the “Jay Wolfe Race for the Ride” trek on SCVNGR all through downtown St. Louis. The trek had people going places, doing challenges and earning points on the mobile system known as SCVNGR. The challenges asked people to solve location-based riddles, take photos and more! The top [...]
03 May
NEW YORK — A trio of industry veterans is aiming to put more power to generate productive online leads into dealers’ hands. By recently launching the Automotive Advertising Network, these executives believe member dealers can secure unlimited leads and online promotion of their inventory on national, regional and local Web sites. They contend the placement would [...]
by Langley Dodge
"I agree with your points. Now that that google has changed the way it ranks your site again by ..."
30 Jan