Jay Wolfe Toyota Race for the Ride with SCVNGR

On July 11, 2010, Jay Wolfe Toyota built the “Jay Wolfe Race for the Ride” trek on SCVNGR all through downtown St. Louis. The trek had people going places, doing challenges and earning points on the mobile system known as SCVNGR. The challenges asked people to solve location-based riddles, take photos and more! The top [...]

ReachLocal goes public and raises more than $54M

ReachLocal, a leading provider in Pay-per-click advertising for auto dealer websites, went public today and came up huge, earning $54.6 million from the sale of shares that closed at just under $15 each, according to BIA Kelsey Group. ReachLocal helps auto dealerships connect online by combining local digital media and local Internet marketing consultants with technology. The [...]

Automotive Advertising Network Rolls Out New Lead Generation System

NEW YORK — A trio of industry veterans is aiming to put more power to generate productive online leads into dealers’ hands. By recently launching the Automotive Advertising Network, these executives believe member dealers can secure unlimited leads and online promotion of their inventory on national, regional and local Web sites. They contend the placement would [...]

GOSO President’s New Book Sheds Light on Social Media in Auto Industry

Social Media can be a powerful tool for auto dealers.  Today, more and more dealers are turning to progressive internet marketing techniques such as Facebook and Twitter to get the word out about the latest news regarding their business.  These techniques, if used properly, can dramatically affect a dealer’s sales and web presence.  As new [...]

Another milestone for ADM community

Recently, the Automotive Digital Marketing Professional Community member total surpassed the 3,000 mark. In less than two years the ADM Professional Community has become the most  visited online social network for automotive Internet sales and marketing people in the world!  Automotive industry marketing professionals build their ADM networks by uploading their contacts and sending invitations to [...]

Inventory RSS Feeds by Web2Carz.com

RSS inventory feeds from Web2Carz.com are now being implemented in two places for AutoBurst Subscribers. One of those places is on the Squidoo Lenses we do for Subscribers; another is on their blogs. You can preview a feed on a dealer blog by visiting this Pennsylvania Toyota Dealer Blog. Look for the list of vehicles [...]