The annual NADA exposition is a measurement of time for professionals in the auto industry. A stark contrast to the SEMA convention, NADA concentrates on the franchise dealer business and its ancillary vendor community. Complete with geniuses, lackeys, one-hit wonders, and veteran players, the NADA circuit is certainly its own society. Somehow, back in 2002 [...]
30 Jan
A little more than a year ago, a colleague and I were at happy hour talking about a variety of things related to our professions in the auto industry. In our conversation he had brought up a potentially dangerous situation that was nowhere on my radar and that I did not put much thought into, [...]
19 Apr
According to a recent study performed by the independent mobile advertising network Greystripe, a “huge majority” of smartphone owners will use their devices to help them both find and buy a new car. Android and iOS users looking to purchase a new ride, be it new or used, intend to use their mobile devices during [...]
03 Feb
There is a lot of talk these days about online reputation management for car dealers. Much of it revolves around the idea of keeping an eye on and utilizing sites such as dealerrater.com and yelp.com where people are able to rate your dealership and leave comments about it. These sites are useful and also important [...]
18 Jan
A few years ago when the idea of blogging for car dealers was essentially a taboo subject, blogging itself was just becoming more widely accepted as a legitimate business marketing tool. Today, business blogging is almost a must-do, like having a website is. But for auto dealers, blogging for the dealership is still rather undefined, [...]
by Langley Dodge
"I agree with your points. Now that that google has changed the way it ranks your site again by ..."
16 Feb