Examples of how online marketers are using Twitter lists

In a recent study by Arbitron and Edison Research, which you can see in detail on the HubSpot Internet Marketing Blog in the post titled, 5 Twitter Charts For Marketers, Twitter was deemed equal to Facebook in awareness with consumer audiences but lagged far behind Facebook in terms of actual usage. While marketers can speculate [...]

How to build a text-based mobile website

In February 2010 we looked at how to use the text-based coupon codes in the CMP Mobile system. Prior to that we looked at the key components of the CMP Mobile system. These included how to create a group, create a keyword campaign, set an auto responder, and more. This month CMP Mobile is back [...]

How auto dealers can use Foursquare to drive showroom traffic

With the advent of Foursquare.com this year, auto dealers have a new game to tackle in the digital age, literally. Foursquare.com is a location-based social networking that requires the use of your mobile phone or device to check in to venues. To “check in” requires you load and log in to Foursquare from your mobile [...]

How To Stop Underwhelming Online Consumers And Profitably Sell Cars Online Today

When it comes to shopping online, auto dealers have limited ability to meet the needs of customers. Most people visit a dealership website to get pricing information and availability. Most dealerships have a website so they can generate leads for their sales people. Do you see the disconnect? People aren’t going to your website to [...]

Publish and share your videos on Facebook to generate customers

When using Facebook to represent your dealership, you must consider the fact that approximately 95% of the people visiting your website already know about your dealership. If you are not selective in the information you publish to Facebook, you risk falling in to the trap of using Facebook as a replica of your website. To [...]

Using Friend Lists in Facebook to drive sales leads

Despite the rapid embrace by auto dealers to pick up Facebook as part of their digital marketing strategy, there still is a large number of people uncomfortable and not familiar with the use of Facebook, be it for personal or business use. As a result, many people are not able to benefit from the full [...]

Adding a mobile component to your lead generation process

Hey folks. This week’s webinar for AC Mobile was not advertised because we are doing something that is product-specific, thus it is not open to the public. We are recording it so once we have completed the edited version then we will be releasing a public version that will be used primarily for demonstration purposes. [...]

How automotive digital marketing professionals can benefit from TweetDeck

Twitter is a great tool for reaching customers and prospects, building relationships with folks, educating your followers on your business values, products, and services, and ultimately for driving sales. If you have been using Twitter then you know that success is directly impacted by the amount of time you spend using the tool. Fortunately there [...]

Tips for publishing and optimizing your videos on Viddler

Viddler.com is a video hosting and streaming service that offers a free plan and great community that helps people and businesses benefit from video on the web. Used for both personal and commercial use, Viddler is rich in features, capabilities, and reliability. In our last video-focused webinar we looked at How to publish video to [...]

How auto dealers can leverage Word of Mouth Advertising

Later this week, Thursday actually, March 11, we are holding a special webinar with guest presenter Mark R. Dubis (@mdubis), one of the co-founders of Carfolks.com. Carfolks is the first dealer advocate site to help reward dealers and their sales and service team members for doing things right. The Internet has made it easy to [...]

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