Category : Featured

13 May

VIDEO: ‘On Air’ Featuring Cliff Banks – Era of Uncertainty for Automotive Industry

by Ryan G

For the last 100 or so years, five fundamental aspects of the industry have stayed relatively the same: Product, Manufacturers Distributors/Dealers, Buying Experience, Ownership Experience. However, all signs point to change, serious change, and disruption. But when, and how? Who will be the winners? Who will be the losers? To explore these questions, Cliff Banks, Read More…

06 May

VIDEO: ‘On Air’ Featuring Ralph Paglia (ADM) – Tier 4 Marketing in Auto Retail

by Ryan G

This is a preview of our Live Weekly Broadcast from May 2, 2018 featuring first-time guest but long-time industry veteran Ralph Paglia. Ralph is purveyor of the popular online community Automotive Digital Marketing (ADM) which he formed in 2008. The show begins with a trip down memory lane where Ralph and Ryan were on a call talking Read More…

26 Apr

VIDEO: The Benefits of a Defined Strategy for Used Vehicle Disposition

by Ryan G

In the used car business, having a defined strategy for vehicle disposition, that is, how you move the vehicle off your lot, reduces confusion, increases efficiency, and makes your pricing strategies more effective. An effective disposition strategy also keeps avenues outside of standard retail in the forefront of your mind. At the time of purchase (acquisition), knowing the market days Read More…

21 Apr

VIDEO: ‘On Air’ Featuring Frank Lopes – DD24 Recap and the Age of Consumer Engagement

by Ryan G

This is a preview of our live broadcast that aired in April 2018 with Special Guest Frank Lopes. In our conversation Frank shares his experience at the 24th Digital Dealer Conference & Expo in Orlando from the week prior. One prevailing theme at the conference was the dialog around consumer engagement. This led to a Read More…

06 Apr

VIDEO: ‘On Air’ Featuring Mike & Mike – Personal Branding in Auto Retail, Choosing Your Sales Rep, and more…

by Ryan G

Brief overview of the conversation we had in April 2018 LIVE “On Air” with Mike “The Car Guy” Correra and Mike Phillips from Lead the Team, as well as first-time guest Ben Adler. The show begins with a report by Mike P from the Innovative Dealer Summit in Denver. We then do a brief recap Read More…

15 Mar

VIDEO: How to Leverage Organic Social Media Content for Your Dealership…Efficiently

by Ryan G

When it comes to social media content for your dealership, you need a balanced mix of information that represents you well, creates appeal, and that helps to sell more cars. But with so little traction in organic content, is it even worth the effort? In this video, which was recorded in February 2018 with AutoLeadStar CEO Read More…