Category : Marketing Strategies

05 Mar

VIDEO: Sell More Cars By Differentiating the Online Vehicle Trade-in Experience on Your Dealership Website

by Ryan G

The four-square write-up is almost as old as the car business, and the ability for dealers to differentiate themselves from the competition has become a challenge. But by implementing a write-up focused marketing strategy on your website that leverages the latest technologies to customize the experience, your dealership website can convert more leads and ultimately Read More…

02 Mar

VIDEO: Guide to Video Marketing for Auto Dealers – Interview with Tim James

by Ryan G

Dealers are doing a lot of great things these days with video. From customer testimonial videos to personalized walk around videos and vehicle inventory videos, there is no doubt that videos play a vital role with your dealership marketing, and dealers understand this. What’s missing however for many dealers is a wholly integrated video marketing Read More…

12 Dec

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

by Ryan G

Selling OEM parts and accessories online at your dealership can be a terrific revenue stream that can lead not only to more customers and better recognition, but also an increase in profitability. In this brief video, you get a glimpse at how we break down a roadmap your team can follow to launch a profitable Read More…

07 Dec

VIDEO: How to Create Dynamic Vehicle Inventory Ads on Facebook and Google

by Ryan G

The targeting capabilities of digital advertising today are robust, and one of the hottest ad formats in automotive advertising right now is dynamically updated ads that display your current dealer inventory, especially on Facebook and Google. The benefits of dynamic inventory ads on Facebook and Google include: The ability to reach customers with laser-focused messaging based Read More…

13 Oct

VIDEO: Selling Cars to Millennials, Live Streaming for Auto Dealers, DD23 Wrap Up, and more…

by Ryan G

AutomoBuzz September 28th – In this edition of AutomoBuzz we do a brief wrap up of Digital Dealer 23, and touch on a couple recent webinars going on at DealerRefresh – the ‘Myth’ of Selling Cars to Millennials and ‘Intelligently’ Engaging Shoppers with Live Streaming Video. Digital Dealer 23 Wrap Up Shouts out to everyone who Read More…

12 Jul

VIDEO: How to Turn Customers’ Phones Into Cash Registers

by Ryan G

You know that thing that the Internet is really good at, buying stuff? Let’s apply that to the most expensive stuff anyone wants to buy…new cars. -Aaron Krane, Drive Motors. This is not only the viewpoint of Drive Motors Founder and CEO, Aaron Krane, but also what inspired him to form the San Francisco based Read More…

16 Mar

Electric Cars Not in Jeopardy from Regulations, 2017 Women’s Car Dealer Report, Instagram Advertising Guide

by Ryan G

Trump backpedals on fuel economy: Why that’s not the end of electric cars (CS Monitor) The Trump administration promises to review Obama-era fuel-economy standards that helped spur the electric car market. But federal policies aren’t all that matters. There are other indications, besides technology advancements, that the electric-car market can avoid being squelched by weaker Read More…