At the risk of joining the bandwagon against TrueCar, I wanted to write about the issue but I did not really have enough first-hand knowledge on the subject to present a good argument. I only knew that in principle I was not a fan of the idea based on conversations I have had about TrueCar [...]
09 Dec
One of the most significant trends occurring right now, not just in the auto industry but across many industries around the globe is the widespread shift towards mobile computing, and in particular shopping via mobile. You can see it in the data when you do your research. You hear it at conferences you attend. You [...]
06 Nov
Automotive CRM is continually evolving, and you want to make sure you stay at the lead of the pack. Those who are early adopters of new business intelligence technology will maintain a distinct market advantage. Dataium, a “data utility company,” is poised to revolutionize automotive CRM. Dataium’s cloud intelligence data and reporting tools can significantly [...]
17 Oct
Last week I attended my first JD Power Automotive Internet Roundtable courtesy of my new employer – HookLogic. I liked what I saw, and some of the messaging coming out of #JDPAIRT is consistent with where I tend to see things headed. Key Takeaways There were two key messages I heard across the handful of [...]
16 Aug
If you haven’t seen this report on USA Today about Scott Robinson Honda in Irvine California, you might want to take two minutes to do so. In the video, subject John Pohlig unashamedly confirms that he, “can not prove” a single vehicle sale as a result of using social media. Why is this important? It’s [...]
11 Jun
Content marketing is not a new idea, but our means of marketing and distributing content has changed drastically over the past few years. It’s important for auto dealers to understand how this has changed because it affects how auto dealers sell cars and service customers today and tomorrow. Up until the advent of the web, [...]
31 May
One question I hear more often than others is, “How often should I post to my blog?” But to answer this question there are so many other related factors to consider it will take you burrowing down a deep rabbit hole of other similar topics, such as: Why would a car dealer want to blog? [...]
07 Apr
The title of this post is actually from an article that was published recently on DealersEdge.com. Below are excerpts from the original article, which will you see tap into a deep problem many automotive marketing professionals are experiencing or witnessing in their efforts to service car dealerships. In a stunning address to the Innovative Dealer [...]
17 Feb
Endras BMW in Ajax Ontario Canada just outside Toronto is taking applications for a social media savvy professional and BMW enthusiast to take on a yearlong contract and “land the job of a lifetime.” But this is nor ordinary job offer. Not only does the job come with a $65k salary, but also a new [...]
03 Feb
There is a lot of talk these days about online reputation management for car dealers. Much of it revolves around the idea of keeping an eye on and utilizing sites such as dealerrater.com and yelp.com where people are able to rate your dealership and leave comments about it. These sites are useful and also important [...]
by Langley Dodge
"I agree with your points. Now that that google has changed the way it ranks your site again by ..."
12 Dec