Example of bad email marketing practice in CRM
The other day I went to unsubscribe from an email I received from a local car dealer. I received the email as a result of scheduling a service appointment on their website. What I saw blew me away. Watch the video and for the real thing take a look at this PDF file.
As an email [...]
Real results with permission-based email
Email marketing is one of the most impacting and cost-effective ways to drive quality traffic to your website. Problem is, email marketing is also one of the more abused and mis-used online marketing practices, particularly in the auto industry where email practices by car dealers are a disgrace.
Implementing the necessary steps to true permission-based list [...]
Join the Party
In a meeting the other day with Dealer client. We were showing him around the new virtual infrastructure we were creating for the Dealership, e.g. new Blog, Online Service Forum, some promo pages on their site, etc. The Dealer asked if people would actually use these things. He seemed unsure, despite having already signed up, [...]
The trickle effect in new and used car sales
The meat of this article by Arianne Walker in Online Automotive Review is iterated in the final paragraph:
Even though OEMs and dealers have been shifting their marketing budgets online, the data shows that most should probably be accelerating that transition, putting even more money where shoppers – new and used alike – are increasingly going. [...]
One Dealership of infinite possibilties
Wanted to take advantage of message by Seth Godin in one of his recent blogs. The blog touches on the subject of how Search, or search engines, makes the infinite more finite. It’s a valid point. The masses have come to rely on search engines for helping to initiate or at least narrow down a [...]
Car buyers demand competitive pricing and dealer transparency
If you ask customers what they want from the companies from whom they buy, you probably won’t be surprised by their responses. Studies show that Customers primarily want two things:
Competitive pricing, and
Auto Dealers to be transparent with information in a timely and professional manner
According to a recent study by Cobalt, Yahoo!, and Polk, the advent [...]
Auto dealers embracing innovation with Web Marketing 2.0
For decades, our car-buying decisions have been based primarily on what our friends tell us, what we read in consumer reports, and the advertising in radio and in television. But the buying world is changing across the board, virtualizing and socializing, and progressive dealerships are getting in to the action. A new survey by The [...]
Car dealers and manufacturers compete for online ad space
The days of seeing your local car dealer ads on TV are not going away, but dealer prominence in online advertising is now reaching unprecedented heights, giving car manufactures a new (but good) challenge. A recent report indicates that car manufacturers are finding competition for their ad slots, and that the competition is coming from [...]
Digg with the French for Social Media Success?
The time investment required for success in social media can be pretty intense. There are thousands of good possible places you can concentrate on to promote your cause but it is impossible to utilize them all. Which is why having a vision for what you want to accomplish and a plan to get there.
Chris Winfield [...]
