This week, Twitter is rolling out a new self-serve advertising platform for up to 10,000 American Express Small Business Cardmembers. The program will allow business owners to fund sponsored Tweets, similar to how Pay-Per-Click advertising on Google works. Some have suggested this might be a good opportunity for auto dealers, however I am not convinced [...]
16 Feb
During my time this year at NADA with HookLogic I kept an eye out for vendor booths dedicated primarily to blogging and social media for auto dealers. What I found though was very little, if anything really. I found several vendors on the fringes of blogging and social media, but it wasn’t what defined them, [...]
12 Dec
At the risk of joining the bandwagon against TrueCar, I wanted to write about the issue but I did not really have enough first-hand knowledge on the subject to present a good argument. I only knew that in principle I was not a fan of the idea based on conversations I have had about TrueCar [...]
09 Dec
One of the most significant trends occurring right now, not just in the auto industry but across many industries around the globe is the widespread shift towards mobile computing, and in particular shopping via mobile. You can see it in the data when you do your research. You hear it at conferences you attend. You [...]
06 Nov
Automotive CRM is continually evolving, and you want to make sure you stay at the lead of the pack. Those who are early adopters of new business intelligence technology will maintain a distinct market advantage. Dataium, a “data utility company,” is poised to revolutionize automotive CRM. Dataium’s cloud intelligence data and reporting tools can significantly [...]
17 Oct
Last week I attended my first JD Power Automotive Internet Roundtable courtesy of my new employer – HookLogic. I liked what I saw, and some of the messaging coming out of #JDPAIRT is consistent with where I tend to see things headed. Key Takeaways There were two key messages I heard across the handful of [...]
16 Aug
If you haven’t seen this report on USA Today about Scott Robinson Honda in Irvine California, you might want to take two minutes to do so. In the video, subject John Pohlig unashamedly confirms that he, “can not prove” a single vehicle sale as a result of using social media. Why is this important? It’s [...]
by Used Cars Portsmouth
"Great post. I'm a forward thinking car dealer who embraces new marketing concepts in articular new media. "by Ryan Gerardi
"Rorie that is interesting to hear. I doubt there are more than 10-12% of dealers in the USA getting a ..."by Rorie Hannigan
"Very interesting, looking forward to seeing how effective the introduction of these ads is going to be hopefully we see ..."by Rorie Hannigan
"Hello guys, just commented on another blog over at TK Car Sites regarding blogging. I mentioned that a study in a ..."
28 Mar