A few years ago when the idea of blogging for car dealers was essentially a taboo subject, blogging itself was just becoming more widely accepted as a legitimate business marketing tool. Today, business blogging is almost a must-do, like having a website is. But for auto dealers, blogging for the dealership is still rather undefined, [...]
20 Jul
Yesterday we received our first request on the new consumer-facing portal at AutoConverse.com. The request was for vehicle service and you can view it here. The experience was, to say the least, disheartening and it has me baffled at the disinterest and incompetence I witnessed at the dealer level. In attempt to fulfill the request, [...]
19 Jul
On July 11, 2010, Jay Wolfe Toyota built the “Jay Wolfe Race for the Ride” trek on SCVNGR all through downtown St. Louis. The trek had people going places, doing challenges and earning points on the mobile system known as SCVNGR. The challenges asked people to solve location-based riddles, take photos and more! The top [...]
22 Jun
Earlier this month HubSpot released some data revealing the most “Liked” types of pages on Facebook. This week they released data on the least “Liked” pages on Facebook and in this data was something not surprising and also quite telling about auto dealerships. According to their research, HubSpot determined that the average number of fans [...]
31 May
As the hum drum of social media marches on across the auto industry, a new approach to selling cars on the web has begun emerging. I don’t know what it will be called but it is based on the idea of building brand equity into individual sales professionals working for an auto dealership, much like [...]
19 May
Here is a special video. You may want to be in a quiet space when you watch it, though. The message is subtle and it requires your attention, but once you realize what presenter Brian Hoecht from Ai-Dealer is getting at then you will be transformed forever. I know I was. The premise behind this [...]
03 May
When it comes to shopping online, auto dealers have limited ability to meet the needs of customers. Most people visit a dealership website to get pricing information and availability. Most dealerships have a website so they can generate leads for their sales people. Do you see the disconnect? People aren’t going to your website to [...]
27 Apr
With the advent of Foursquare.com this year, auto dealers have a new game to tackle in the digital age, literally. Foursquare.com is a location-based social networking that requires the use of your mobile phone or device to check in to venues. To “check in” requires you load and log in to Foursquare from your mobile [...]
12 Apr
Social Media can be a powerful tool for auto dealers. Today, more and more dealers are turning to progressive internet marketing techniques such as Facebook and Twitter to get the word out about the latest news regarding their business. These techniques, if used properly, can dramatically affect a dealer’s sales and web presence. As new [...]
08 Apr
Hey folks. This week’s webinar for AC Mobile was not advertised because we are doing something that is product-specific, thus it is not open to the public. We are recording it so once we have completed the edited version then we will be releasing a public version that will be used primarily for demonstration purposes. [...]
by Langley Dodge
"I agree with your points. Now that that google has changed the way it ranks your site again by ..."
18 Jan