Category : Marketing Strategies

05 May

Used Car Profit Begins with Acquisition, Not Liquidation

by Ryan G

Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having access to more information, plus more options, it seems the only way for dealers to remain competitive and profitable is to change their mindset. The goal of the average dealer is to make money not only on Read More…

23 Feb

Dealers, Social Media, and ROI – What’s Missing?

by Ryan G

When it comes to advertising in social media, dealers are left with little choice but to leverage a medium that is essentially equivalent to traditional media, e.g. television, radio, and print. Fortunately, the return on investment for running ads [on Facebook] is a cost-effective way to drive website traffic, but like most forms of advertising, Read More…

29 Jan

Is Digital Marketing and Social Media Important to the Auto Industry?

by Ryan G

The answer of course is yes. With big purchase retail items like cars, the customer journey begins long before they reach the showroom. Potential customers are well aware of what is available to them, often before they’re even considering buying, and they typically have a good sense of the meaning of the brand because of Read More…

04 Jan

Delivering Tangible ROI in Social Media

by Ryan G

There are more than 120 million people on Facebook in the United States, and more join every day. This captive audience is a goldmine for retailers, and dealerships are no exception. Dealers that can successfully connect and engage with consumers through Facebook, and influence them to schedule service appointments and shop new vehicles, will not Read More…