How auto dealers can leverage Word of Mouth Advertising
Later this week, Thursday actually, March 11, we are holding a special webinar with guest presenter Mark R. Dubis (@mdubis), one of the co-founders of Carfolks.com. Carfolks is the first dealer advocate site to help reward dealers and their sales and service team members for doing things right. The Internet has made it easy [...]
Using coupon codes in your Mobile Marketing Strategy
In January we explored specific areas in the CMP Mobile Marketing Interface. You can view the edited version of this on our Viddler channel.
This month, we are back with a follow-up episode and with guest Presenter Brian Collins, one of the founding partners of CMP Development Group. Collins has been building awareness of mobile marketing [...]
Example of bad email marketing practice in CRM
The other day I went to unsubscribe from an email I received from a local car dealer. I received the email as a result of scheduling a service appointment on their website. What I saw blew me away. Watch the video and for the real thing take a look at this PDF file.
As an email [...]
Mobile marketing ideas with online coupons
Mobile marketing and text messaging are becoming more and more favored with people today which means it is becoming increasingly important to consider the mobile marketing aspect of your message and product. By doing so you will find new ways to connect with people which has its benefits. But like with everything else, you want [...]
Silver Bullets and Car Sales
Automotive internet marketing on the Web has taken a hard turn recently towards video. But will video marketing be just another trend that phases or at least balances out in 2-3 years? Chances are YES, it will.
From 2003 to about 2006, pay-per-click advertising, particularly in the auto industry, took the field by [...]
Real results with permission-based email
Email marketing is one of the most impacting and cost-effective ways to drive quality traffic to your website. Problem is, email marketing is also one of the more abused and mis-used online marketing practices, particularly in the auto industry where email practices by car dealers are a disgrace.
Implementing the necessary steps to true permission-based list [...]
