Content marketing is not a new idea, but our means of marketing and distributing content has changed drastically over the past few years. It’s important for auto dealers to understand how this has changed because it affects how auto dealers sell cars and service customers today and tomorrow. Up until the advent of the web, [...]
31 May
One question I hear more often than others is, “How often should I post to my blog?” But to answer this question there are so many other related factors to consider it will take you burrowing down a deep rabbit hole of other similar topics, such as: Why would a car dealer want to blog? [...]
07 Apr
The title of this post is actually from an article that was published recently on DealersEdge.com. Below are excerpts from the original article, which will you see tap into a deep problem many automotive marketing professionals are experiencing or witnessing in their efforts to service car dealerships. In a stunning address to the Innovative Dealer [...]
17 Feb
Endras BMW in Ajax Ontario Canada just outside Toronto is taking applications for a social media savvy professional and BMW enthusiast to take on a yearlong contract and “land the job of a lifetime.” But this is nor ordinary job offer. Not only does the job come with a $65k salary, but also a new [...]
03 Feb
There is a lot of talk these days about online reputation management for car dealers. Much of it revolves around the idea of keeping an eye on and utilizing sites such as dealerrater.com and yelp.com where people are able to rate your dealership and leave comments about it. These sites are useful and also important [...]
18 Jan
A few years ago when the idea of blogging for car dealers was essentially a taboo subject, blogging itself was just becoming more widely accepted as a legitimate business marketing tool. Today, business blogging is almost a must-do, like having a website is. But for auto dealers, blogging for the dealership is still rather undefined, [...]
20 Jul
Yesterday we received our first request on the new consumer-facing portal at AutoConverse.com. The request was for vehicle service and you can view it here. The experience was, to say the least, disheartening and it has me baffled at the disinterest and incompetence I witnessed at the dealer level. In attempt to fulfill the request, [...]
by Used Cars Portsmouth
"Great post. I'm a forward thinking car dealer who embraces new marketing concepts in articular new media. "by Ryan Gerardi
"Rorie that is interesting to hear. I doubt there are more than 10-12% of dealers in the USA getting a ..."by Rorie Hannigan
"Very interesting, looking forward to seeing how effective the introduction of these ads is going to be hopefully we see ..."by Rorie Hannigan
"Hello guys, just commented on another blog over at TK Car Sites regarding blogging. I mentioned that a study in a ..."
11 Jun