Category : Marketing Strategies

13 Oct

VIDEO: Selling Cars to Millennials, Live Streaming for Auto Dealers, DD23 Wrap Up, and more…

by Ryan G

AutomoBuzz September 28th – In this edition of AutomoBuzz we do a brief wrap up of Digital Dealer 23, and touch on a couple recent webinars going on at DealerRefresh – the ‘Myth’ of Selling Cars to Millennials and ‘Intelligently’ Engaging Shoppers with Live Streaming Video. Digital Dealer 23 Wrap Up Shouts out to everyone who Read More…

12 Jul

VIDEO: How to Turn Customers’ Phones Into Cash Registers

by Ryan G

You know that thing that the Internet is really good at, buying stuff? Let’s apply that to the most expensive stuff anyone wants to buy…new cars. -Aaron Krane, Drive Motors. This is not only the viewpoint of Drive Motors Founder and CEO, Aaron Krane, but also what inspired him to form the San Francisco based Read More…

13 Jun

VIDEO: 4 Key Elements to Buying Used Cars from Private Sellers

by Ryan G

You’ve heard me talk about embracing a “new mindset” in the used car business. Some would argue there’s nothing new at all, but I believe there is, particularly in how dealers source used vehicles and how they should be marketing to consumers. Recently, I had the opportunity to get with a few top pro’s in Read More…

16 Mar

Electric Cars Not in Jeopardy from Regulations, 2017 Women’s Car Dealer Report, Instagram Advertising Guide

by Ryan G

Trump backpedals on fuel economy: Why that’s not the end of electric cars (CS Monitor) The Trump administration promises to review Obama-era fuel-economy standards that helped spur the electric car market. But federal policies aren’t all that matters. There are other indications, besides technology advancements, that the electric-car market can avoid being squelched by weaker Read More…

08 Mar

Cars.com Influencer Summit, VDP Analytics for Dealers, and more…

by Ryan G

Simplifying Attribution to Propel Efficiencies and Profits (DealerRefresh) Cars.com 2017 Influencer Summit On February 9th, 2017, thirteen industry players from outside the Cars.com family descended upon the Sheraton Grand in Downtown Chicago for a one-day roundtable discussion to explore these ideas and how the industry can lock arms to bring solutions to dealers. During this Read More…

13 Jul

What Do Dealers Really Want? Chime in…

by Ryan G

Fifteen years ago the auto industry, the world really, was faced with an extraordinary situation. We were at the dawn of the digital age and the World Wide Web was threatening to take down brick and mortar shopping, including car buying. At the time, most dealers hated “Internet shoppers.” These folks knew too much and Read More…

10 Jun

What A Dealership Looks Like from a Shopper Perspective

by Ryan G

How much traffic does your dealership website see every day? Hundreds of visitors? Maybe thousands? This is great, but how much potential traffic is NOT reaching your website, and why? And how valuable are these “lost” potential customers? The majority of people that reach your website are closing in on that Zero Moment of Truth, so the reality Read More…