Category : Technology

17 May

TrueCar Aims to Give Customers Transparency – But What Does it Mean for Dealers?

by Ryan G

There’s no denying that consumers want to be more involved and well-informed before making big purchases.  Comparison shopping and online research has become the norm for people before they buy anything from stereos and home appliances to motorcycles and cars.  For  those shopping around for a new car, that has traditionally meant checking out safety Read More…

Filed Under: Auto Marketing, Technology

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10 May

Can mobile live-streaming video impact VDP visitor engagement?

by Renold Liu

The average car shopper today, according to a 2015 article by Google’s Head of YouTube Ads Product Marketing (and former automotive marketer) David Mogensen who shares how to tap into this new auto buying process, makes just two dealership visits in the search for the perfect vehicle. That’s because today’s car shopper turns to mobile to research models, Read More…

10 May

Build Trust and Amaze Millennials with Personalized Video Email

by sponsoredcontent

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According Read More…

04 Jan

Delivering Tangible ROI in Social Media

by Ryan G

There are more than 120 million people on Facebook in the United States, and more join every day. This captive audience is a goldmine for retailers, and dealerships are no exception. Dealers that can successfully connect and engage with consumers through Facebook, and influence them to schedule service appointments and shop new vehicles, will not Read More…

09 Nov

2 Innovative Tips for Improving Online Conversion

by Ryan G

Why Are Conversion Rates on Your Website Dropping and What Can Your Dealership Do About It? There is little to no argument that online conversion rates for auto dealers have been in jeopardy over the last several years. Specifically I am referring to online form conversions, but let’s keep the conversation open to all forms of conversion. Read More…

28 Mar

Dataium Joins Polk with IHS Automotive Acquisition

by Ryan G

What does the acquisition of Datium by IHS Automotive mean for Automotive Online Retail? Dataium has long been one of my favorite companies. I have written about or referenced Dataium here on this blog more than half a dozen times. To hear news of the company’s acquisition last week by IHS Automotive is of personal Read More…