Category : Technology

15 Mar

VIDEO: How to Leverage Organic Social Media Content for Your Dealership…Efficiently

by Ryan G

When it comes to social media content for your dealership, you need a balanced mix of information that represents you well, creates appeal, and that helps to sell more cars. But with so little traction in organic content, is it even worth the effort? In this video, which was recorded in February 2018 with AutoLeadStar CEO Read More…

05 Mar

VIDEO: Sell More Cars By Differentiating the Online Vehicle Trade-in Experience on Your Dealership Website

by Ryan G

The four-square write-up is almost as old as the car business, and the ability for dealers to differentiate themselves from the competition has become a challenge. But by implementing a write-up focused marketing strategy on your website that leverages the latest technologies to customize the experience, your dealership website can convert more leads and ultimately Read More…

20 Feb

VIDEO: How Dealers Can Embrace the Concierge Economy to Let Leads Come Naturally

by Ryan G

For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers with personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming. In November 2017 during our live web chat with AutoLeadStar Director of Business Development Ilana Read More…

07 Dec

VIDEO: How to Create Dynamic Vehicle Inventory Ads on Facebook and Google

by Ryan G

The targeting capabilities of digital advertising today are robust, and one of the hottest ad formats in automotive advertising right now is dynamically updated ads that display your current dealer inventory, especially on Facebook and Google. The benefits of dynamic inventory ads on Facebook and Google include: The ability to reach customers with laser-focused messaging based Read More…

27 Sep

[PODCAST] Semcasting Acquires Transparency AI – Interview with Ray Kingman, CEO

by Ryan G

According to eMarketer, the U.S. automotive industry is projected to spend $9.94 billion on digital ads in 2017 and digital ad spend will reach $14.14 billion in spending by 2020. WIth this kind of money being spent, how to auto dealers and their advertising partners know what’s influencing what, and how they can they prove Read More…

12 Jul

VIDEO: How to Turn Customers’ Phones Into Cash Registers

by Ryan G

You know that thing that the Internet is really good at, buying stuff? Let’s apply that to the most expensive stuff anyone wants to buy…new cars. -Aaron Krane, Drive Motors. This is not only the viewpoint of Drive Motors Founder and CEO, Aaron Krane, but also what inspired him to form the San Francisco based Read More…

17 May

TrueCar Aims to Give Customers Transparency – But What Does it Mean for Dealers?

by Ryan G

There’s no denying that consumers want to be more involved and well-informed before making big purchases.  Comparison shopping and online research has become the norm for people before they buy anything from stereos and home appliances to motorcycles and cars.  For  those shopping around for a new car, that has traditionally meant checking out safety Read More…

Filed Under: Auto Marketing, Technology

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