Category : Technology

18 Mar

Penske Enters Race to Foster Online Vehicle Shopping with Preferred Purchase Program

by Ryan G

Penske Automotive Group launched a pilot this month of its online sales program that will allow consumers to shop and initiate the vehicle purchase process digitally. Called Preferred Purchase, the program kicked off last week at Audi Tysons Corner in Vienna, Virginia, and is being rolled out on the Web sites of 11 of Penske’s 244 dealerships, five in Florida and Read More…

11 Mar

LotLinx drives deep-funnel auto shoppers directly to your VDPs

by Adam

The number one car shopping activity, believe it or not, is searching through inventory and the vast majority of consumers, believe it or not, are doing their pre-purchase research online…to the tune of 84 distinct car searches during a 45 day sales process.   This is not new information. What is new, however, is the Read More…

26 Nov

Personalizing the Customer Experience with Walkaround Videos

by Ryan G

Imagine you are on the phone with a potential customer interested in one of your vehicles but she won’t be able to come by the dealership to look at it for another few days or so. You don’t want to risk losing the customer and you are confident that if she sees the vehicle she Read More…

19 Oct

Dataium Releases New Automotive Attribution Reporting Suite

by Ryan G

New suite offers unprecedented visibility into the path to purchase of auto buyers, including unbroken channel attribution and keyword usage. Dataium announced recently the release of its new suite of automotive channel attribution reports. The new suite offers the most comprehensive and definitive attribution reporting resource available to date. Taking advantage of Dataium’s Cloud Intelligence® Read More…

28 Sep

Search Engine Traffic Quality vs. Quantity Dataium+Cars.com Study

by Ryan G

Rethinking Online Media Attribution Data Mining Suggests Ad Spending is Misdirected A recent Dataium study commissioned by Cars.com suggests that dealers may be misinterpreting the value or even usage of search engines by consumers and that paid SEM’s potential for influencing sales appears to be overstated. Key stats from the study: Traffic to dealership site Read More…

30 Jan

Turn off the data and send them to the cashier

by Ryan G

A little more than a year ago, a colleague and I were at happy hour talking about a variety of things related to our professions in the auto industry. In our conversation he had brought up a potentially dangerous situation that was nowhere on my radar and that I did not put much thought into, Read More…

06 Nov

Dataium’s Digital Footprint Could Be a Giant Leap for Automotive CRM

by Ryan G

Automotive CRM is continually evolving, and you want to make sure you stay at the lead of the pack. Those who are early adopters of new business intelligence technology will maintain a distinct market advantage. Dataium, a “data utility company,” is poised to revolutionize automotive CRM. Dataium’s cloud intelligence data and reporting tools can significantly Read More…