Category : Technology

10 May

Can mobile live-streaming video impact VDP visitor engagement?

by Renold Liu

The average car shopper today, according to a 2015 article by Google’s Head of YouTube Ads Product Marketing (and former automotive marketer) David Mogensen who shares how to tap into this new auto buying process, makes just two dealership visits in the search for the perfect vehicle. That’s because today’s car shopper turns to mobile to research models, Read More…

10 May

Build Trust and Amaze Millennials with Personalized Video Email

by sponsoredcontent

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According Read More…

04 Jan

Delivering Tangible ROI in Social Media

by Ryan G

There are more than 120 million people on Facebook in the United States, and more join every day. This captive audience is a goldmine for retailers, and dealerships are no exception. Dealers that can successfully connect and engage with consumers through Facebook, and influence them to schedule service appointments and shop new vehicles, will not Read More…

09 Nov

2 Innovative Tips for Improving Online Conversion

by Ryan G

Why Are Conversion Rates on Your Website Dropping and What Can Your Dealership Do About It? There is little to no argument that online conversion rates for auto dealers have been in jeopardy over the last several years. Specifically I am referring to online form conversions, but let’s keep the conversation open to all forms of conversion. Read More…

28 Mar

Dataium Joins Polk with IHS Automotive Acquisition

by Ryan G

What does the acquisition of Datium by IHS Automotive mean for Automotive Online Retail? Dataium has long been one of my favorite companies. I have written about or referenced Dataium here on this blog more than half a dozen times. To hear news of the company’s acquisition last week by IHS Automotive is of personal Read More…

18 Mar

Penske Enters Race to Foster Online Vehicle Shopping with Preferred Purchase Program

by Ryan G

Penske Automotive Group launched a pilot this month of its online sales program that will allow consumers to shop and initiate the vehicle purchase process digitally. Called Preferred Purchase, the program kicked off last week at Audi Tysons Corner in Vienna, Virginia, and is being rolled out on the Web sites of 11 of Penske’s 244 dealerships, five in Florida and Read More…