Category : Technology

04 Jan

Delivering Tangible ROI in Social Media

by Ryan G

There are more than 120 million people on Facebook in the United States, and more join every day. This captive audience is a goldmine for retailers, and dealerships are no exception. Dealers that can successfully connect and engage with consumers through Facebook, and influence them to schedule service appointments and shop new vehicles, will not Read More…

09 Nov

2 Innovative Tips for Improving Online Conversion

by Ryan G

Why Are Conversion Rates on Your Website Dropping and What Can Your Dealership Do About It? There is little to no argument that online conversion rates for auto dealers have been in jeopardy over the last several years. Specifically I am referring to online form conversions, but let’s keep the conversation open to all forms of conversion. Read More…

28 Mar

Dataium Joins Polk with IHS Automotive Acquisition

by Ryan G

What does the acquisition of Datium by IHS Automotive mean for Automotive Online Retail? Dataium has long been one of my favorite companies. I have written about or referenced Dataium here on this blog more than half a dozen times. To hear news of the company’s acquisition last week by IHS Automotive is of personal Read More…

18 Mar

Penske Enters Race to Foster Online Vehicle Shopping with Preferred Purchase Program

by Ryan G

Penske Automotive Group launched a pilot this month of its online sales program that will allow consumers to shop and initiate the vehicle purchase process digitally. Called Preferred Purchase, the program kicked off last week at Audi Tysons Corner in Vienna, Virginia, and is being rolled out on the Web sites of 11 of Penske’s 244 dealerships, five in Florida and Read More…

11 Mar

LotLinx drives deep-funnel auto shoppers directly to your VDPs

by Adam

The number one car shopping activity, believe it or not, is searching through inventory and the vast majority of consumers, believe it or not, are doing their pre-purchase research online…to the tune of 84 distinct car searches during a 45 day sales process.   This is not new information. What is new, however, is the Read More…

26 Nov

Personalizing the Customer Experience with Walkaround Videos

by Ryan G

Imagine you are on the phone with a potential customer interested in one of your vehicles but she won’t be able to come by the dealership to look at it for another few days or so. You don’t want to risk losing the customer and you are confident that if she sees the vehicle she Read More…