Category : Tips

21 Jun

AutomoBuzz Video – Will Uber Fail? All-New Mini Webinars, Social Incentives, and more…

by Ryan G

AutomoBuzz June 16th, 2017 – In this week’s AutomoBuzz Video, I introduce the new mini webinars we’ve been rolling out on DealerRefresh, among which this week includes Four Elements to Running a More Profitable Buy Center. I also talk briefly about my latest post on AutoConversion “Is Uber Doomed to Fail? and I unveil some awesome new Read More…

08 Jun

AutomoBuzz Video – Why Carvana Will Fail, Cars.com Goes Public, and Experian Acquires String

by Ryan G

AutomoBuzz June 2, 2017: In this episode of the AutomoBuzz Casual Video Series, I summarize the latest Refresh Friday on DealerRefresh with Steve Stauning where we talk about his article series on Why Caravana Will Fail. Also mentioned in this edition is Cars.com going public and Experian acquiring String Automotive. This edition is only 3 minutes and 23 seconds. Read More…

22 May

AutomoBuzz Video – Refresh Friday with Brent Durham, New Webinar Recordings, and more…

by Ryan G

There’s a lot going on in the auto retail business, but there’s nothing like what we have going on here on BlogPro. Although I’ve been producing these “Casual B2B” videos since March, I’m declaring this the second official video within the AutomoBuzz Series, where I attempt to capture more than a week’s worth of information into a Read More…

04 May

AutomoBuzz Video – Increase Online Conversion, Anonymous Visitor Tracking, Personal Branding for Dealers

by Ryan G

Here’s a brief rundown of what I talk about in this Casual Automotive B2B video from May 1st. I’m still working on the exact formula for these videos but overall I feel like I’m making progress with my approach, and I’m also excited to see the list of people that are opting in and subscribing grow. If Read More…

18 Aug

How to Build Trust and Credibility with Customers Through Texting

by Nathan Anderson

Everyone has expectations on how a text conversation should work. There are distinct differences in how we communicate via text among friends and family, colleagues and co-workers, and businesses and customers. For dealerships specifically, text (or SMS) communications between customers, employees, and departments is wrought with difficulty.   Intuitively we know that text messages should Read More…

10 Jun

What A Dealership Looks Like from a Shopper Perspective

by Ryan G

How much traffic does your dealership website see every day? Hundreds of visitors? Maybe thousands? This is great, but how much potential traffic is NOT reaching your website, and why? And how valuable are these “lost” potential customers? The majority of people that reach your website are closing in on that Zero Moment of Truth, so the reality Read More…

27 May

The Immediacy of Mobile in Auto Retail

by sponsoredcontent

  Tired of hearing about mobile? Well you may want to get over it. According to the latest statistics, mobile search volumes have officially surpassed desktop searches. Mobile is snowballing at an unprecedented rate, so much so that mobile usage statistics are increasing in almost real-time. Consequently, Google recently eliminated sidebar ads for desktop view, Read More…