What auto dealers want to know about Google Caffeine and SEO

Last week, Google announced that their new web indexing system “Caffeine” is live on all Google pages. What does this mean for your website and do you have to change anything on your pages? Google Caffeine is the name for the new method that Google uses to index web pages. In contrast to Google’s old [...]

Examples of how online marketers are using Twitter lists

In a recent study by Arbitron and Edison Research, which you can see in detail on the HubSpot Internet Marketing Blog in the post titled, 5 Twitter Charts For Marketers, Twitter was deemed equal to Facebook in awareness with consumer audiences but lagged far behind Facebook in terms of actual usage. While marketers can speculate [...]

How to build a text-based mobile website

In February 2010 we looked at how to use the text-based coupon codes in the CMP Mobile system. Prior to that we looked at the key components of the CMP Mobile system. These included how to create a group, create a keyword campaign, set an auto responder, and more. This month CMP Mobile is back [...]

Publish and share your videos on Facebook to generate customers

When using Facebook to represent your dealership, you must consider the fact that approximately 95% of the people visiting your website already know about your dealership. If you are not selective in the information you publish to Facebook, you risk falling in to the trap of using Facebook as a replica of your website. To [...]

Using Friend Lists in Facebook to drive sales leads

Despite the rapid embrace by auto dealers to pick up Facebook as part of their digital marketing strategy, there still is a large number of people uncomfortable and not familiar with the use of Facebook, be it for personal or business use. As a result, many people are not able to benefit from the full [...]

How automotive digital marketing professionals can benefit from TweetDeck

Twitter is a great tool for reaching customers and prospects, building relationships with folks, educating your followers on your business values, products, and services, and ultimately for driving sales. If you have been using Twitter then you know that success is directly impacted by the amount of time you spend using the tool. Fortunately there [...]

Tips for publishing and optimizing your videos on Viddler

Viddler.com is a video hosting and streaming service that offers a free plan and great community that helps people and businesses benefit from video on the web. Used for both personal and commercial use, Viddler is rich in features, capabilities, and reliability. In our last video-focused webinar we looked at How to publish video to [...]

Managing and publishing media on Brightcove video platform

This week’s webinar for AC Video webinar will be an introduction to the Brightcove online video platform, one of the world’s leading online video platforms. The webinar is Thursday at 11:30 am EST. See our training schedule for details and registration. Brightcove was recently recognized as a leader by Forrester Research, Inc. in its report, [...]

Getting started with the Static FBML application on Facebook to create custom landing pages

Our next webinar is for AC Social and will be held on Thursday January 7 at 11:30 am EST. You can register for this webinar series from the training page or by clicking this link. Remember that we run 3 webinar series so although you may be registered for one series does not mean you [...]

Setting up lists on WordPress using AWeber and Hana Code Insert

Email marketing continues to be one of the most effective and cost effective means for you as an auto dealer to communicate your message to an audience. The best way to improve upon the ROI of your email marketing is by instituting a double opt-in sign up process. By doing so you can expect to [...]

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