This week, Twitter is rolling out a new self-serve advertising platform for up to 10,000 American Express Small Business Cardmembers. The program will allow business owners to fund sponsored Tweets, similar to how Pay-Per-Click advertising on Google works. Some have suggested this might be a good opportunity for auto dealers, however I am not convinced [...]
11 Jun
Content marketing is not a new idea, but our means of marketing and distributing content has changed drastically over the past few years. It’s important for auto dealers to understand how this has changed because it affects how auto dealers sell cars and service customers today and tomorrow. Up until the advent of the web, [...]
31 May
One question I hear more often than others is, “How often should I post to my blog?” But to answer this question there are so many other related factors to consider it will take you burrowing down a deep rabbit hole of other similar topics, such as: Why would a car dealer want to blog? [...]
25 May
This post was derived almost verbatim from Axandra.com in their Weekly SEO News. Apparently, spammers have found a new way to get higher rankings on Google. The trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this? What exactly has happened? In an online forum, [...]
23 May
We are experimenting with a WP Plugin called RSS to Post that will permit us to attach a few vehicles to each auto review we do for our dealer blogs. While the idea of attaching vehicles to posts in a blog is not new, real-world use of this in WordPress is not particularly widespread., large [...]
28 Sep
This video tutorial shows where and how to set the link URLs in the vSlider WP plug-in so that you can have each image in the vSlider link to individual pages. The site used for this example was dealersdealer.com. To locate the vslider plugin settings in your WP admin (or Dashboard), look for the vSlider [...]
15 Jun
Last week, Google announced that their new web indexing system “Caffeine” is live on all Google pages. What does this mean for your website and do you have to change anything on your pages? Google Caffeine is the name for the new method that Google uses to index web pages. In contrast to Google’s old [...]
by Used Cars Portsmouth
"Great post. I'm a forward thinking car dealer who embraces new marketing concepts in articular new media. "by Ryan Gerardi
"Rorie that is interesting to hear. I doubt there are more than 10-12% of dealers in the USA getting a ..."by Rorie Hannigan
"Very interesting, looking forward to seeing how effective the introduction of these ads is going to be hopefully we see ..."by Rorie Hannigan
"Hello guys, just commented on another blog over at TK Car Sites regarding blogging. I mentioned that a study in a ..."
28 Mar