Category : Tips

15 Mar

VIDEO: How to Leverage Organic Social Media Content for Your Dealership…Efficiently

by Ryan G

When it comes to social media content for your dealership, you need a balanced mix of information that represents you well, creates appeal, and that helps to sell more cars. But with so little traction in organic content, is it even worth the effort? In this video, which was recorded in February 2018 with AutoLeadStar CEO Read More…

20 Feb

VIDEO: How Dealers Can Embrace the Concierge Economy to Let Leads Come Naturally

by Ryan G

For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers with personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming. In November 2017 during our live web chat with AutoLeadStar Director of Business Development Ilana Read More…

12 Jan

VIDEO: How to Reduce Lost Sales and Defection Rates at Your Dealership

by Ryan G

In this video with Morries Automotive Group Marketing Director Ben Robertaccio and AutoHook President David Metter, we look at how Ben’s Subaru dealership was able to increase sales and reduce defection rates despite down market conditions and a considerable decline in lead volume. When the market is down, sales are declining, and lead volume is lower Read More…

12 Dec

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

by Ryan G

Selling OEM parts and accessories online at your dealership can be a terrific revenue stream that can lead not only to more customers and better recognition, but also an increase in profitability. In this brief video, you get a glimpse at how we break down a roadmap your team can follow to launch a profitable Read More…

07 Dec

VIDEO: How to Create Dynamic Vehicle Inventory Ads on Facebook and Google

by Ryan G

The targeting capabilities of digital advertising today are robust, and one of the hottest ad formats in automotive advertising right now is dynamically updated ads that display your current dealer inventory, especially on Facebook and Google. The benefits of dynamic inventory ads on Facebook and Google include: The ability to reach customers with laser-focused messaging based Read More…

13 Nov

VIDEO: Online Vehicle Checkout – Not Just For Millennials

by Ryan G

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with Read More…

12 Nov

VIDEO: 3 Key Steps to Building Your Used Vehicle Acquisition Team

by Ryan G

People are the greatest assets in dealership operations and Buy Centers are no exception to the rule. With personnel turnover rates exceeding 35-40% in the automotive industry as a whole, it’s critical to identify the right candidates for your buy centers, and then train, pay, and set objectives to retain them over the long term. Read More…