Category : Tips

10 May

Can mobile live-streaming video impact VDP visitor engagement?

by Renold Liu

The average car shopper today, according to a 2015 article by Google’s Head of YouTube Ads Product Marketing (and former automotive marketer) David Mogensen who shares how to tap into this new auto buying process, makes just two dealership visits in the search for the perfect vehicle. That’s because today’s car shopper turns to mobile to research models, Read More…

10 May

Build Trust and Amaze Millennials with Personalized Video Email

by sponsoredcontent

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According Read More…

05 May

Used Car Profit Begins with Acquisition, Not Liquidation

by Ryan G

Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having access to more information, plus more options, it seems the only way for dealers to remain competitive and profitable is to change their mindset. The goal of the average dealer is to make money not only on Read More…

23 Feb

Dealers, Social Media, and ROI – What’s Missing?

by Ryan G

When it comes to advertising in social media, dealers are left with little choice but to leverage a medium that is essentially equivalent to traditional media, e.g. television, radio, and print. Fortunately, the return on investment for running ads [on Facebook] is a cost-effective way to drive website traffic, but like most forms of advertising, Read More…

29 Jan

Is Digital Marketing and Social Media Important to the Auto Industry?

by Ryan G

The answer of course is yes. With big purchase retail items like cars, the customer journey begins long before they reach the showroom. Potential customers are well aware of what is available to them, often before they’re even considering buying, and they typically have a good sense of the meaning of the brand because of Read More…