Category : Videos

20 Feb

VIDEO: How Dealers Can Embrace the Concierge Economy to Let Leads Come Naturally

by Ryan G

For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers with personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming. In November 2017 during our live web chat with AutoLeadStar Director of Business Development Ilana Read More…

07 Dec

VIDEO: How to Create Dynamic Vehicle Inventory Ads on Facebook and Google

by Ryan G

The targeting capabilities of digital advertising today are robust, and one of the hottest ad formats in automotive advertising right now is dynamically updated ads that display your current dealer inventory, especially on Facebook and Google. The benefits of dynamic inventory ads on Facebook and Google include: The ability to reach customers with laser-focused messaging based Read More…

13 Oct

VIDEO: Selling Cars to Millennials, Live Streaming for Auto Dealers, DD23 Wrap Up, and more…

by Ryan G

AutomoBuzz September 28th – In this edition of AutomoBuzz we do a brief wrap up of Digital Dealer 23, and touch on a couple recent webinars going on at DealerRefresh – the ‘Myth’ of Selling Cars to Millennials and ‘Intelligently’ Engaging Shoppers with Live Streaming Video. Digital Dealer 23 Wrap Up Shouts out to everyone who Read More…

02 Oct

VIDEO: Interviews, Montage, and More from Digital Dealer 23 Las Vegas

by Ryan G

Here are my videos from Digital Dealer 23 in Las Vegas, along with links to all my Facebook Live interviews on DealerRefresh. The embedded videos include: Montage Compilation (4:49) LotLinx Bellagio Party (2:28) DealerRefresh Panel (18:10) The montage compilation videos consists of footage almost entirely from inside the expo hall at Paris Casino & Resort, Read More…

16 Aug

VIDEO: Drive Motors raises $5.2M, Sh*t Sandwiches, and AI for Auto Dealers

by Ryan G

AutomoBuzz: August 7th – In this week’s edition of AutomoBuzz I announce the success of Drive Motors raising an additional $5.2M in incubator funding. This leads into my declaration on the use of the term ‘Automotive E-Commerce’ for the idea of buying cars online as opposed to Digital Retailing or Online Checkout, part of an Read More…

21 Jul

VIDEO: Attacking Website Visitors, Online Vehicle Checkout, DealerRefresh Podcast, and more…

by Ryan G

AutomoBuzz July 13th, 2017 – In this week’s AutomoBuzz video I introduce the latest the Mini-Webinar we produced for DealerRefresh. I also announce two of the upcoming Refresh Fridays for July 21st and July 28th, and I briefly talk about the FIRST podcast I did for DealerRefresh with my new co-host Chris K Leslie where we Read More…

12 Jul

VIDEO: How to Turn Customers’ Phones Into Cash Registers

by Ryan G

You know that thing that the Internet is really good at, buying stuff? Let’s apply that to the most expensive stuff anyone wants to buy…new cars. -Aaron Krane, Drive Motors. This is not only the viewpoint of Drive Motors Founder and CEO, Aaron Krane, but also what inspired him to form the San Francisco based Read More…