Category : Videos

16 Feb

10 Best Facebook Live Recordings from NADA 100 in New Orleans

by Ryan G

When I began putting together my game plan for NADA 100 this year in New Orleans, I knew I had to do something different and out of the box. Last year at NADA I conducted interviews and captured cameo shoots to come up with this popular video – Good Times at NADA 2016 with B-Roll. This time Read More…

10 May

Can mobile live-streaming video impact VDP visitor engagement?

by Renold Liu

The average car shopper today, according to a 2015 article by Google’s Head of YouTube Ads Product Marketing (and former automotive marketer) David Mogensen who shares how to tap into this new auto buying process, makes just two dealership visits in the search for the perfect vehicle. That’s because today’s car shopper turns to mobile to research models, Read More…

10 May

Build Trust and Amaze Millennials with Personalized Video Email

by sponsoredcontent

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According Read More…

26 Nov

Personalizing the Customer Experience with Walkaround Videos

by Ryan G

Imagine you are on the phone with a potential customer interested in one of your vehicles but she won’t be able to come by the dealership to look at it for another few days or so. You don’t want to risk losing the customer and you are confident that if she sees the vehicle she Read More…

30 Jul

Canadian Auto Dealer Breaks the Mold with Direct Mail Piece

by Ryan G

Just caught wind of a very crafty and apparently effective advertising initiative done by a Porsche dealer in Canada. In a clever spin on direct mail for Toronto’s Pfaff Automotive, Canadian agency Lowe Roche photographed one of the dealership’s Porsche vehicles in the driveways of affluent homes, then used each image to create an ad Read More…