Publish and share your videos on Facebook to generate customers

When using Facebook to represent your dealership, you must consider the fact that approximately 95% of the people visiting your website already know about your dealership. If you are not selective in the information you publish to Facebook, you risk falling in to the trap of using Facebook as a replica of your website.

To avoid this you want to grab people’s attention in a different manner. Your website is already effective at converting in-market buyers into leads so there is no point in attempting to replicate that on Facebook. You will only complicate your efforts. Instead, use Facebook as a means for something different that your website does not do.

Video can be an effective way to grab people’s attention on a site like Facebook whereas on your website it can be a distraction and so you may want to use Facebook as a means for sharing your videos. However, you may not want to share the videos you post with all of your friends. Only select ones that you believe is timely or appropriate. Just because you can share does not mean you should.

Fortunately, few sites today, if any, offer to the extensive sharing capabilities available in Facebook, including with your videos. Facebook permits you to choose individuals and groups of individuals with whom you share information with such as with Wall Posts, photos, and videos. You use friend lists to create groups of individuals.

Earlier this month we looked how to use friend lists in Facebook to share information with select friends and lists of friends. Back in March we looked at how to publish and optimize your videos for Viddler, which is rich in interactive features such as tagging clips and leaving video comments on a video, but not as extensive with sharing as is Facebook.

This month’s AC Video Webinar continues an ongoing exploration of various online video publishing possibilities and while Facebook is not out to be the premier publisher in online video, there certainly is a lot of potential in how you share your videos on Facebook.

AutoConversion would like to welcome back our friend and colleague Roger Stix from Atlanta Business Video as our guest presenter who will share with us some useful tips for getting your videos onto Facebook. Roger is the chief Producer at ABV and has extensive experience in video production, publishing, and syndication.

Stix will give us insight on formatting your videos properly for use on Facebook. He then will walk us through the process of….

• Publishing videos to your Facebook Profile
• Making your videos appear on a Page
• Making your videos appear in a Group
• Sharing your video with friends and lists

Please join us for this insightful look at the use of videos on Facebook this Thursday April 29 at 11:30am EST. We will begin with a brief orientation of the AC Webinar series and registration process before handing the controls over to Roger for his presentation which should last about 30-40 minutes.

To register for this event use the button below. If you are already registered with the AC Video Webinar series then there is no need to re-register. Likewise if you have an interest in video but can not make this particular webinar, click here to view our schedule of events or sign up to receive email and text alerts for all upcoming webinars.

For questions or assistance with AC Webinars contact Ryan Gerardi.