BlogPro Automotive

Two examples of dealers letting business slip through

Yesterday we received our first request on the new consumer-facing portal at AutoConverse.com. The request was for vehicle service and you can view it here. The experience was, to say the least, disheartening and it has me baffled at the disinterest and incompetence I witnessed at the dealer level. In attempt to fulfill the request, I [...]

Jay Wolfe Toyota Race for the Ride with SCVNGR

On July 11, 2010, Jay Wolfe Toyota built the “Jay Wolfe Race for the Ride” trek on SCVNGR all through downtown St. Louis. The trek had people going places, doing challenges and earning points on the mobile system known as SCVNGR. The challenges asked people to solve location-based riddles, take photos and more! The top [...]

Auto dealerships among least liked types of Facebook pages

Earlier this month HubSpot released some data revealing the most “Liked” types of pages on Facebook. This week they released data on the least “Liked” pages on Facebook and in this data was something not surprising and also quite telling about auto dealerships. According to their research, HubSpot determined that the average number of fans across [...]

What auto dealers want to know about Google Caffeine and SEO

Last week, Google announced that their new web indexing system “Caffeine” is live on all Google pages. What does this mean for your website and do you have to change anything on your pages? Google Caffeine is the name for the new method that Google uses to index web pages. In contrast to Google’s old method, [...]

Examples of how online marketers are using Twitter lists

In a recent study by Arbitron and Edison Research, which you can see in detail on the HubSpot Internet Marketing Blog in the post titled, 5 Twitter Charts For Marketers, Twitter was deemed equal to Facebook in awareness with consumer audiences but lagged far behind Facebook in terms of actual usage. While marketers can speculate [...]

Online reputation management for automotive sales professionals

As the hum drum of social media marches on across the auto industry, a new approach to selling cars on the web has begun emerging. I don’t know what it will be called but it is based on the idea of building brand equity into individual sales professionals working for an auto dealership, much like [...]

ReachLocal goes public and raises more than $54M

ReachLocal, a leading provider in Pay-per-click advertising for auto dealer websites, went public today and came up huge, earning $54.6 million from the sale of shares that closed at just under $15 each, according to BIA Kelsey Group. ReachLocal helps auto dealerships connect online by combining local digital media and local Internet marketing consultants with technology. The firm [...]

How to build a text-based mobile website

In February 2010 we looked at how to use the text-based coupon codes in the CMP Mobile system. Prior to that we looked at the key components of the CMP Mobile system. These included how to create a group, create a keyword campaign, set an auto responder, and more. This month CMP Mobile is back [...]

The key to profitably selling cars on the Web

Here is a special video. You may want to be in a quiet space when you watch it, though. The message is subtle and it requires your attention, but once you realize what presenter Brian Hoecht from Ai-Dealer is getting at then you will be transformed forever. I know I was. The premise behind this video [...]

How auto dealers can use Foursquare to drive showroom traffic

With the advent of Foursquare.com this year, auto dealers have a new game to tackle in the digital age, literally. Foursquare.com is a location-based social networking that requires the use of your mobile phone or device to check in to venues. To “check in” requires you load and log in to Foursquare from your mobile device, [...]