GM Sells Opel to PSA

Cars.com Influencer Summit, VDP Analytics for Dealers, and more…

by · March 8, 2017

Simplifying Attribution to Propel Efficiencies and Profits (DealerRefresh)

Cars.com 2017 Influencer Summit

On February 9th, 2017, thirteen industry players from outside the Cars.com family descended upon the Sheraton Grand in Downtown Chicago for a one-day roundtable discussion to explore these ideas and how the industry can lock arms to bring solutions to dealers.

During this roundtable discussion, Cars.com CEO Alex Vetter kicked things off with a State of the Industry address that reflected on the industry in 2016 as well as share how Cars.com is continuing to build a decision engine for consumers and a growth engine for its advertisers. During this time attendees had the opportunity to ask questions and share insights, which as you might imagine from the name listed, we did.

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Video Tutorial Series On VDP Analytics For Auto Dealers (AutoConversion)

Why are Vehicle Details Page metrics important and what role do they play in your website traffic analysis? How do you effectively compare quality of traffic from multiple sources to your VDPs?

To answer these questions you must first break down the path a typical shopper takes on your website, and then compare the sessions of each. By analyzing performance by the arrival to VDPs you are able to create an apples-to-apples comparison to see which sources of traffic lead to the best performance.

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GM to sell Opel, Vauxhall to PSA Groupe for $2.2 billion (Detroit Free Press)

General Motors is saying good-bye to its Opel and Vauxhall brands, ending its presence in Europe as a major automotive manufacturer after nearly 90 years of history there.

GM said Monday it has reached a deal to sell its European operations to French automaker PSA Groupe for $2.2 billion, a decision that shakes up the automotive landscape in Europe and could lead to additional consolidation in the global automotive industry.

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Ryan is a creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses. Text ‘autoconversion’ to 555888 to opt in and receive text communications from Ryan @ AutoConversion.

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