Defining search market visibility

Attaining visibility in most automotive search markets is not difficult to accomplish, however, the term “visibility” must be defined and as of yet there really is no standard or authority on what search visibility actually is.

We break search visibility into 4 primary levels…

1. Invisible
2. Visible
3. Penetrated
4. Saturated

Invisible we define as not appearing in the SERPs (search engine result pages), or at least not within the first 10. Technically, if you appear even on page 100,547, you are visible to search engines. But we still classify you being as “invisible” if you do not appear within the first 10 pages.

Visible we defines as appearing between pages 3-10. This demonstrates that search engines recognize your site as relevant to the search phrase performed, however the search engine does not consider your site an authority. Standard or basic SEO service today should position you within one of the first 10 pages, however quantity and competition can technically challenge that.

Penetrated we classify as appearing on one of the first three pages of a search. This tells us you are not only visible and noticeable to the search engine but that your site also is considered an authority of some sort on that particular key phrase.

Saturated suggests that you are penetrated in more than one related key phrase. For instance, if your site appears on pages 1-3 of two related key phrases such as “used car dealer” and “dallas car dealer”, then we would consider your site as having attained some sort of saturation. Obviously there can be many degrees or levels of saturation.

These measures are important criteria to define in automotive search marketing and we will explore more in how they can be applied to your search marketing strategy throughout the next many months.

[tags]automotive marketing, automotive search marketing, car dealer marketing, search engine marketing, search marketing optimization, search market visibility[/tags]