Free dealer blogs

The cost for having a blog sitting on a server is not the expensive part of running a blog. Blogs are free. That’s right, FREE. Anyone can, including businesses can start their own blog simply by going to places like Wordpress.com or Blogspot.com. Even if you choose a paid hosting provider, your cost literally is dollars a month. So how come every business doesn’t have a blog by now?

The reason is that because producing content, keeping the blog optimized, monetized, and tied in with your other marketing and CRM efforts is challenging, requires commitment, and can be a waste of time and money if not executed effectively.

This is where dealers need assistance…blog marketing.

Blog marketing is the practice of utilizing a specific software platform, called CMS for content management system, for publishing content on a regular basis for at least one or more of the many benefits which blog marketing produces. CMS software is typically free to and you don’t even need your own server to run it because there are companies that offer this for free also.

If you are being charged to have a blog that you manage and maintain then you are being ripped off. Do not pay a dime to anyone charging you for this.

However, if you have a blog that requires little or no action on your part, what we call full-service blogs, then this is a different story. Full-service blogs, like AutoBurst, are blogs from which you benefit but that are managed and maintained by another company. Depending on the blog marketing strategy you may or may not be required to participate occasionally with the direction of the blog, but ideally a full-service blog is one in which you reap the rewards of increased search visibility and traffic to your site.