How To Stop Underwhelming Online Consumers And Profitably Sell Cars Online Today

When it comes to shopping online, auto dealers have limited ability to meet the needs of customers. Most people visit a dealership website to get pricing information and availability. Most dealerships have a website so they can generate leads for their sales people.

Do you see the disconnect?

People aren’t going to your website to become a lead. They want information to help them make an informed buying decision on such an important purchase. Yet dealers often limit the information they display so that visitors must INQUIRE to get what they want.

In other industries, people can go online to shop for almost any product out there. They can do their research and make an informed decision, be it online or off. However, with auto shopping they can only go online and inquire with dealers to obtain the information they need to complete their purchase. Lack of pricing isn’t always the missing nugget here, but items such as vehicle equipment upgrades and accurate monthly payments by credit tier certainly aren’t part of very many structured processes on many dealer’s sites.

This week we are pleased to welcome Brian Hoecht from Ai-Dealer who about 5 years ago set out to change this with the auto industry’s first true shopping cart for car dealers. His shopping cart gives auto dealers the ability to share 100% of each vehicle’s information and pricing to customers that create a log in, thus pre-qualifying visitors for dealers while giving buyers what they want.

Hoecht wrote about this recently on DealerRefresh.com in his post about best uses of dealership websites. Hoecht will be our guest presenter in this week’s AC Spotlight series which begins at 2:00pm EST on Thursday May 6. In this webinar we will look at…

• What auto shoppers really want
• What your typical dealership website is willing to give
• What a true automotive online shopping experience offers
• Ways that dealers can foster trust online

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