Overnight success in blogging

Blogging for your business or car dealership can be an invaluable marketing and networking tool. It can also be a lot of work. The idea of blog marketing is to promote and grow your business, but this can be accomplished even without a blog. In order to make blogging a viable part of your marketing strategy, it must accomplish something that nothing else can, or else it must accomplish something more efficiently and cost-effectively than do other means.

Blog Marketing is best distinguished in two forms. Both require an indefinitely long-term commitment in order to be fruitful. Both also require regular if not daily production of quality relevant content optimized for search engines. .

1. Relational Marketing
2. RSS Marketing

Relational Marketing is the idea of using your blog and other peoples’ blog to build relationships and network with others in your vertical. This involves you reading other blogs, commenting on them, and networking with other bloggers in addition to producing regular content and establishing yourself as an expert in your field. Very time-consuming but very rewarding and it can be done within your company umbrella or off to the side. There is a good article on SearchEngineLand called, “Managing Your Small Business Blogging Schedule” which discusses the pressure business owners can put on themselves about how often and how to prioritize their blogging activities.

RSS Marketing is the idea of using content and SEO to gain authority with search engines on select keywords and phrases, or search markets. This is a sterile approach to blog marketing that can be farmed out, thus requiring zero time and involvement from you. It also is a platform for Relational Marketing.

This is one of the great things about RSS Marketing. Businesses can apply it to their Internet marketing strategy as a hands-free investment and then as they become more comfortable and familiar with the idea of blog marketing and SEO they can begin making cracks at the Relational Marketing aspect. In other words it can be used as a stepping stone to the true power and glory of Blog Marketing.

There are no overnight successes or benefits to blog marketing. Therefore it is imperative to understand what you are getting in to. If you go in to this expecting leads to start pouring in right away you will be disappointed. While the leads will come, it is the other benefits and contributions blogging for your business helps to accomplish. Similar to how you go to business social events for networking purposes that lead to business deals in their own time, running a successful blog is like having a 24/7 business social going on for YOUR BUSINESS.

[tags]blog marketing, rss marketing, relational marketing, search engine marketing, internet marketing, automotive marketing, marketing strategy, internet marketing strategy, blogging for your business[/tags]