Relational Marketing vs. RSS Marketing

Blogging is a lot of work. Anyone running a blog already knows this, or will come to know this very soon. In addition to producing content on a regular basis that keeps the interest of your readers, you also have to develop a relationship with search engines. This requires much research, persistence, guidance, observation, trial and error and creativity. Hardly the sort of things on which dealers should be spending their time.

But blogging is an important part of today’s business and dealerships are no exception. Dealers need blog marketing too.

There are two primary approaches to blog marketing.

1. Relational Marketing
2. RSS Marketing

Relational Marketing is the idea of using a blog to engage with your customers and build real relationships. RSS Marketing is essentially using content relevancy and Atom or RSS feeds to build trust with the search engines to create search visibility of your dealership’s web presence and drive traffic to your site(s). It is a technique that has been around for years and leveraged by many other industries.

So how does a dealer execute an effective blog marketing strategy without wasting valuable resources?

Much like lot management, dealers have a choice. They can do it in-house or they can outsource it. But unlike lot management, there are not many choices for outsourcing a blog marketing strategy. This will change as ad agencies learn to incorporate blog marketing strategies into their service but right now dealers have few places to go for this sort of thing.