mini-webinar ecommerce for millennials

VIDEO: Online Vehicle Checkout – Not Just For Millennials

by · November 13, 2017

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars.

Dealers, however, because of the unique complexity to shopping and buying cars, are faced with tremendous new challenges when it comes to embracing e-commerce, but they still need to adapt to accommodate this generation of shoppers.

In this video with Drive Motors Head of Growth Rune Hauge, we touch on what defines a millennial, their core values, and how to enhance the shopping experience with this demographic.

Talking points include:

  • Who millennials are and their buying habits
  • What your dealership can do to win over millennials as customers
  • Digital tactics that you can implement today

 

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Ryan is a creative, resourceful, and resilient B2B sales and marketing technologist who works with people and businesses on a variety of levels to help elevate their game, their brand, and their businesses. Text ‘autoconversion’ to 555888 to opt in and receive text communications from Ryan @ AutoConversion.

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