10 May

Comments Off on Build Trust and Amaze Millennials with Personalized Video Email

Build Trust and Amaze Millennials with Personalized Video Email

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Vehicle Walkarounds

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According Read More…

05 May

Comments Off on Used Car Profit Begins with Acquisition, Not Liquidation

Used Car Profit Begins with Acquisition, Not Liquidation

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Used car profit

Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having access to more information, plus more options, it seems the only way for dealers to remain competitive and profitable is to change their mindset. The goal of the average dealer is to make money not only on Read More…

18 Apr

Comments Off on VIDEO: Good Times at NADA 2016 (with B-Roll)

VIDEO: Good Times at NADA 2016 (with B-Roll)

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Good Times NADA Video Box

There was a ton of good buzz around NADA 2016 in Las Vegas. Multiple people I spoke with told me it was their most successful NADA event in a while. I too had a terrific experience, conducting interviews, making new friends, and catching up with others. Below is a video I made showing some of the Read More…

Filed Under: Buzz Worthy, Events, Featured, Videos

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14 Apr

Comments Off on Getting your foot in the door with auto dealers

Getting your foot in the door with auto dealers

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How to get your foot in the door

The idea of “selling” to a car dealer is somewhat of an oxymoron. In one sense, dealers are tired of being solicited to and have a tendency to reject or put up a guard when they sense that’s what is happening. By the same token, unless dealers know about your product and enough of their Read More…

23 Feb

Comments Off on Dealers, Social Media, and ROI – What’s Missing?

Dealers, Social Media, and ROI – What’s Missing?

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Auto Dealer Social Media ROI Missing?

When it comes to advertising in social media, dealers are left with little choice but to leverage a medium that is essentially equivalent to traditional media, e.g. television, radio, and print. Fortunately, the return on investment for running ads [on Facebook] is a cost-effective way to drive website traffic, but like most forms of advertising, Read More…

16 Feb

Comments Off on Buying Used Cars from Consumers is More Profitable

Buying Used Cars from Consumers is More Profitable

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car-for-sale-by-owner

Years ago when I was first introduced to the auction business, I was astonished to learn the amount of money that dealers were paying out to the auctions for each vehicle they bought and/or sold. Considering the many different options there are today, I’m surprised dealers still use auctions. The more I learn about the Read More…

29 Jan

Comments Off on Is Digital Marketing and Social Media Important to the Auto Industry?

Is Digital Marketing and Social Media Important to the Auto Industry?

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the auto industry and digital marketing square

The answer of course is yes. With big purchase retail items like cars, the customer journey begins long before they reach the showroom. Potential customers are well aware of what is available to them, often before they’re even considering buying, and they typically have a good sense of the meaning of the brand because of Read More…