16 Feb

Comments Off on Buying Used Cars from Consumers is More Profitable

Buying Used Cars from Consumers is More Profitable

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car-for-sale-by-owner

Years ago when I was first introduced to the auction business, I was astonished to learn the amount of money that dealers were paying out to the auctions for each vehicle they bought and/or sold. Considering the many different options there are today, I’m surprised dealers still use auctions. The more I learn about the Read More…

29 Jan

Comments Off on Is Digital Marketing and Social Media Important to the Auto Industry?

Is Digital Marketing and Social Media Important to the Auto Industry?

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the auto industry and digital marketing square

The answer of course is yes. With big purchase retail items like cars, the customer journey begins long before they reach the showroom. Potential customers are well aware of what is available to them, often before they’re even considering buying, and they typically have a good sense of the meaning of the brand because of Read More…

27 Jan

Comments Off on What’s New and Different at Digital Dealer 20?

What’s New and Different at Digital Dealer 20?

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DD20 Orlando

Every time I return from a Digital Dealer Conference, people ask me what, if anything, I saw that was new and exciting. There is always new stuff at this expo, and last week while attending DD20 in Orlando I was able to dive deep into a lot of it. Unlike the 19th Digital Dealer Conference Read More…

04 Jan

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Delivering Tangible ROI in Social Media

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Otto from HELIOS

There are more than 120 million people on Facebook in the United States, and more join every day. This captive audience is a goldmine for retailers, and dealerships are no exception. Dealers that can successfully connect and engage with consumers through Facebook, and influence them to schedule service appointments and shop new vehicles, will not Read More…

14 Dec

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3 Keys to Effective SMS Lead Generation

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TextUps Case Study

With mobile access and interaction undeniably a preferred method of choice for retail consumers, auto dealers must be scratching their heads for ways to enhance their own mobile customer experience. And while the industry as a whole has come far in addressing mobile, there is more to consider than responsive websites and mobile apps. For Read More…

09 Nov

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2 Innovative Tips for Improving Online Conversion

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Conversion Rates Dropping

Why Are Conversion Rates on Your Website Dropping and What Can Your Dealership Do About It? There is little to no argument that online conversion rates for auto dealers have been in jeopardy over the last several years. Specifically I am referring to online form conversions, but let’s keep the conversation open to all forms of conversion. Read More…

04 Nov

Comments Off on DrivingSales Executive Summit 2015: All About the Customer Experience

DrivingSales Executive Summit 2015: All About the Customer Experience

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DrivingSales Executive Summit Review by Ryan Gerardi

Having attended my first DrivingSales Executive Summit last week, I am excited to be reporting on the event for the first time here on BlogPro. So many of my colleagues in this space that I have known over the years have attended DSES regularly, so although I was at this event for the first time Read More…