13 Oct

Comments Off on Digital Dealer (DD19) Rich with Content, Attendees, and Sponsors

Digital Dealer (DD19) Rich with Content, Attendees, and Sponsors

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DD19-BlogPro-FeaturedImage

Over the last four years when attending the Digital Dealer Conference & Expo I was there as an exhibitor, tied to a booth talking with visitors, and occasional walks around the expo hall. Aside from a few keynote addresses I was never able to hit the speaker sessions. This time around at DD19 however I Read More…

01 Oct

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2015 Fall Automotive Conference Season Preview

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Las Vegas Skyline

  Hard to believe it’s been three years since I wrote my first and only Fall Conference Season Preview. At the time I had just come on board with HookLogic Automotive and had been out of the conference loop for nearly three years. Since 2012 I have not missed a Digital Dealer Conference or NADA. Read More…

19 Aug

Comments Off on Creating Loyalty By Rejecting Dealer Reserve

Creating Loyalty By Rejecting Dealer Reserve

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Dealer Reserve

Although I have purchased nearly a dozen cars in my day from dealers, I never actually considered how much money they are making from my financing. Looking back, I realize now what a useful bargaining chip this can be for a customer. Not so with Barry Chrysler Dodge Jeep RAM in Ephrata, Washington. According to Read More…

11 Aug

Comments Off on SilkoCare: A Dealer Brand You Can Believe In

SilkoCare: A Dealer Brand You Can Believe In

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SilkoCare Customer Loyalty

When the owners of Silko Honda were faced with the reality a few years ago that competition levels in their market were about to mushroom with the addition of two new Honda franchises within 15 miles of their Raynham, MA location just south of Boston, owners Ira and Adam Silverleib knew they had to “take Read More…

22 Jul

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Top Automotive Retail Events, Publications, Communities, and Authorities

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Auto Retail 101

A post ultimately designed for those new to the automotive online retail space #automarketing This post contains a collection of events, publications, blogs, and online communities in the automotive online retail space that I frequent  or at least keep a pulse on. I put it together for people new to this space looking for authoritative Read More…

07 Jul

Comments Off on How non-responsive emails are hurting your dealership ad spend

How non-responsive emails are hurting your dealership ad spend

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Tablet and Smartphone Email Design

There’s been a tremendous focus these last few years on making sure dealership websites are responsive, but the majority of EMAILS I see from dealerships are not responsive. With more than 51% of email being opened on mobile devices, a responsive strategy for email is critical in the years to come.   Think about it. Read More…

30 Jun

Comments Off on Customer Loyalty is More than Just Customer Satisfaction

Customer Loyalty is More than Just Customer Satisfaction

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How to Measure Customer Loyalty

Peter Drucker was once quoted as saying, “Customer satisfaction is worthless. Customer loyalty is priceless.” This could not be more true than for a dealership. Two things come to mind when I consider this quote from an auto dealer perspective. Online Reputation Loyal Revenue-Driving Customers With regard to online reputation, most people think of this as Read More…