14 Dec

Comments Off on 3 Keys to Effective SMS Lead Generation

3 Keys to Effective SMS Lead Generation

by

TextUps Case Study

With mobile access and interaction undeniably a preferred method of choice for retail consumers, auto dealers must be scratching their heads for ways to enhance their own mobile customer experience. And while the industry as a whole has come far in addressing mobile, there is more to consider than responsive websites and mobile apps. For Read More…

09 Nov

Comments Off on 2 Innovative Tips for Improving Online Conversion

2 Innovative Tips for Improving Online Conversion

by

Conversion Rates Dropping

Why Are Conversion Rates on Your Website Dropping and What Can Your Dealership Do About It? There is little to no argument that online conversion rates for auto dealers have been in jeopardy over the last several years. Specifically I am referring to online form conversions, but let’s keep the conversation open to all forms of conversion. Read More…

04 Nov

Comments Off on DrivingSales Executive Summit 2015: All About the Customer Experience

DrivingSales Executive Summit 2015: All About the Customer Experience

by

DrivingSales Executive Summit Review by Ryan Gerardi

Having attended my first DrivingSales Executive Summit last week, I am excited to be reporting on the event for the first time here on BlogPro. So many of my colleagues in this space that I have known over the years have attended DSES regularly, so although I was at this event for the first time Read More…

19 Oct

Comments Off on Ideas for Enhancing Your Used Vehicle Acquisition Strategy

Ideas for Enhancing Your Used Vehicle Acquisition Strategy

by

used vehicle acquisition

When it comes to stocking used vehicles at your dealership, dealers today have multiple options. But one option seems to be underutilized by a majority of dealers – acquiring vehicles from private sellers. After reading an article recently in Automotive News about Sam Swope’s Buy Center* in Kentucky aiming to buy virtually every private-party used Read More…

13 Oct

Comments Off on Digital Dealer (DD19) Rich with Content, Attendees, and Sponsors

Digital Dealer (DD19) Rich with Content, Attendees, and Sponsors

by

DD19-BlogPro-FeaturedImage

Over the last four years when attending the Digital Dealer Conference & Expo I was there as an exhibitor, tied to a booth talking with visitors, and occasional walks around the expo hall. Aside from a few keynote addresses I was never able to hit the speaker sessions. This time around at DD19 however I Read More…

01 Oct

Comments Off on 2015 Fall Automotive Conference Season Preview

2015 Fall Automotive Conference Season Preview

by

Las Vegas Skyline

  Hard to believe it’s been three years since I wrote my first and only Fall Conference Season Preview. At the time I had just come on board with HookLogic Automotive and had been out of the conference loop for nearly three years. Since 2012 I have not missed a Digital Dealer Conference or NADA. Read More…

19 Aug

Comments Off on Creating Loyalty By Rejecting Dealer Reserve

Creating Loyalty By Rejecting Dealer Reserve

by

Dealer Reserve

Although I have purchased nearly a dozen cars in my day from dealers, I never actually considered how much money they are making from my financing. Looking back, I realize now what a useful bargaining chip this can be for a customer. Not so with Barry Chrysler Dodge Jeep RAM in Ephrata, Washington. According to Read More…