05 Mar

Comments Off on VIDEO: Sell More Cars By Differentiating the Online Vehicle Trade-in Experience on Your Dealership Website

VIDEO: Sell More Cars By Differentiating the Online Vehicle Trade-in Experience on Your Dealership Website

by

dealership trade-in process video

The four-square write-up is almost as old as the car business, and the ability for dealers to differentiate themselves from the competition has become a challenge. But by implementing a write-up focused marketing strategy on your website that leverages the latest technologies to customize the experience, your dealership website can convert more leads and ultimately Read More…

02 Mar

Comments Off on VIDEO: Guide to Video Marketing for Auto Dealers – Interview with Tim James

VIDEO: Guide to Video Marketing for Auto Dealers – Interview with Tim James

by

a guide to video marketing

Dealers are doing a lot of great things these days with video. From customer testimonial videos to personalized walk around videos and vehicle inventory videos, there is no doubt that videos play a vital role with your dealership marketing, and dealers understand this. What’s missing however for many dealers is a wholly integrated video marketing Read More…

26 Feb

Comments Off on PCG Companies Announces 2018 Lighthouse Award Recipient

PCG Companies Announces 2018 Lighthouse Award Recipient

by

Kevin Frye 2018 Lighthouse Award Recipient

EATONTOWN, NJ (February 26, 2018)—PCG Companies, an industry leader in digital marketing, education, research, and data intelligence for the automotive industry, is pleased to announce Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family, as the 2018 Lighthouse Award recipient. This prestigious award, given annually at the AWA Awards Ceremony hosted by PCG Companies, Read More…

20 Feb

Comments Off on VIDEO: How Dealers Can Embrace the Concierge Economy to Let Leads Come Naturally

VIDEO: How Dealers Can Embrace the Concierge Economy to Let Leads Come Naturally

by

AutoLeadStar 'Concierge Economy'

For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers with personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming. In November 2017 during our live web chat with AutoLeadStar Director of Business Development Ilana Read More…

14 Feb

Comments Off on Cars.com Announces the Acquisition of Dealer Inspire and Launch Digital Marketing

Cars.com Announces the Acquisition of Dealer Inspire and Launch Digital Marketing

by

Cars.com Announces the Acquisition of Dealer Inspire and Launch Digital Marketing

CHICAGO, Feb. 14, 2018 /PRNewswire/ — Cars.com Inc. (NYSE: CARS) (“Cars.com” or the “Company”), a leading online automotive marketplace, today announced it has entered into a definitive agreement to acquire privately-held Dealer Inspire and Launch Digital Marketing (“LDM”), market-leading technology companies that provide digital solutions to automotive dealers, for $165 million in cash at closing Read More…

07 Feb

Comments Off on ActivEngage, Inc. Appoints Jeff Clark Vice President of Sales

ActivEngage, Inc. Appoints Jeff Clark Vice President of Sales

by

ActivEngage Appoints Jeff Clark Vice President of Sales

ORLANDO, Fla., Feb. 6, 2018 /PRNewswire/ — ActivEngage, Inc. welcomes Jeff Clark as the new Vice President of Sales. Clark brings over 20 years of proven effectiveness leading large sales teams in the automotive industry. Most recently, Clark was the Chief Sales Officer of DealerOn, Inc., where he was responsible for the company’s entire sales Read More…

29 Jan

Comments Off on 2017 Year in Review: Podcasts, Broadcasts, Webinars, and More…

2017 Year in Review: Podcasts, Broadcasts, Webinars, and More…

by

Ryan Gerardi 2017 Year in Review

Like most new years, 2017 began with great ambition, full of plans, and full of hopes and dreams. Many of the ideas we had been toying around with leading up to the new year seemed to be on the horizon finally. All we had to do was act. And act, we did. By the close Read More…