Tagged : auto dealer marketing

15 Mar

VIDEO: How to Leverage Organic Social Media Content for Your Dealership…Efficiently

by Ryan G

When it comes to social media content for your dealership, you need a balanced mix of information that represents you well, creates appeal, and that helps to sell more cars. But with so little traction in organic content, is it even worth the effort? In this video, which was recorded in February 2018 with AutoLeadStar CEO Read More…

12 Jan

VIDEO: How to Reduce Lost Sales and Defection Rates at Your Dealership

by Ryan G

In this video with Morries Automotive Group Marketing Director Ben Robertaccio and AutoHook President David Metter, we look at how Ben’s Subaru dealership was able to increase sales and reduce defection rates despite down market conditions and a considerable decline in lead volume. When the market is down, sales are declining, and lead volume is lower Read More…

29 Jun

Reputation Management? You Have it All Wrong!

by Ryan G

Did you know that your dealership’s reputation online has a direct impact on your website traffic? In fact, according to research performed recently by 3 Birds Marketing, dealers that improved their online reputation the most saw on average a 42% increase in their website traffic whereas dealers that made little to no improvements saw on Read More…

11 Mar

LotLinx drives deep-funnel auto shoppers directly to your VDPs

by Adam

The number one car shopping activity, believe it or not, is searching through inventory and the vast majority of consumers, believe it or not, are doing their pre-purchase research online…to the tune of 84 distinct car searches during a 45 day sales process.   This is not new information. What is new, however, is the Read More…

11 Jun

5 Types of Content Dealerships Can Produce to be Syndicated

by Ryan G

Content marketing is not a new idea, but our means of marketing and distributing content has changed drastically over the past few years. It’s important for auto dealers to understand how this has changed because it affects how auto dealers sell cars and service customers today and tomorrow. Up until the advent of the web, Read More…