One of the most significant trends occurring right now, not just in the auto industry but across many industries around the globe is the widespread shift towards mobile computing, and in particular shopping via mobile. You can see it in the data when you do your research. You hear it at conferences you attend. You [...]
24 Mar
Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I did not attend but I did spend some time on an in-depth review of it by Brian Pasch, who has a knack for breaking things like this down in to its components. I don’t know how much [...]
22 Sep
We have been a bit quiet on here lately, but that is likely to change with the release of our new system AutoConverse.com. A press release went out today describing the new system, which you will see is rich in features and offers something not only for car dealers but also for auto shoppers. The [...]
16 Mar
Automotive internet marketing on the Web has taken a hard turn recently towards video. But will video marketing be just another trend that phases or at least balances out in 2-3 years? Chances are YES, it will. From 2003 to about 2006, pay-per-click advertising, particularly in the auto industry, took the field by storm. Car [...]
07 Apr
The days of seeing your local car dealer ads on TV are not going away, but dealer prominence in online advertising is now reaching unprecedented heights, giving car manufactures a new (but good) challenge. A recent report indicates that car manufacturers are finding competition for their ad slots, and that the competition is coming from [...]
by Used Cars Portsmouth
"Great post. I'm a forward thinking car dealer who embraces new marketing concepts in articular new media. "by Ryan Gerardi
"Rorie that is interesting to hear. I doubt there are more than 10-12% of dealers in the USA getting a ..."by Rorie Hannigan
"Very interesting, looking forward to seeing how effective the introduction of these ads is going to be hopefully we see ..."by Rorie Hannigan
"Hello guys, just commented on another blog over at TK Car Sites regarding blogging. I mentioned that a study in a ..."
09 Dec