Example of bad email marketing practice in CRM
The other day I went to unsubscribe from an email I received from a local car dealer. I received the email as a result of scheduling a service appointment on their website. What I saw blew me away. Watch the video and for the real thing take a look at this PDF file.
As an email [...]
Real results with permission-based email
Email marketing is one of the most impacting and cost-effective ways to drive quality traffic to your website. Problem is, email marketing is also one of the more abused and mis-used online marketing practices, particularly in the auto industry where email practices by car dealers are a disgrace.
Implementing the necessary steps to true permission-based list [...]
