Tagged : cars.com

08 Jun

AutomoBuzz Video – Why Carvana Will Fail, Cars.com Goes Public, and Experian Acquires String

by Ryan G

AutomoBuzz June 2, 2017: In this episode of the AutomoBuzz Casual Video Series, I summarize the latest Refresh Friday on DealerRefresh with Steve Stauning where we talk about his article series on Why Caravana Will Fail. Also mentioned in this edition is Cars.com going public and Experian acquiring String Automotive. This edition is only 3 minutes and 23 seconds. Read More…

08 Mar

Cars.com Influencer Summit, VDP Analytics for Dealers, and more…

by Ryan G

Simplifying Attribution to Propel Efficiencies and Profits (DealerRefresh) Cars.com 2017 Influencer Summit On February 9th, 2017, thirteen industry players from outside the Cars.com family descended upon the Sheraton Grand in Downtown Chicago for a one-day roundtable discussion to explore these ideas and how the industry can lock arms to bring solutions to dealers. During this Read More…

23 Feb

Beepi sold for parts, ELEAD1ONE Hack?, Cars.com Expands Pricing Tools

by Ryan G

The Data Breach That Wasn’t: What Really Happened Between ELEAD1ONE and Reynolds (The Banks Report) The industry had a scare last Thursday when it appeared that a large data breach occurred involving several dealer management system (DMS) providers and dealer groups. What actually happened was much more benign, and involved none of the DMS vendors. Read More…

16 Feb

10 Best Facebook Live Recordings from NADA 100 in New Orleans

by Ryan G

When I began putting together my game plan for NADA 100 this year in New Orleans, I knew I had to do something different and out of the box. Last year at NADA I conducted interviews and captured cameo shoots to come up with this popular video – Good Times at NADA 2016 with B-Roll. This time Read More…

15 Feb

AutomoBuzz: Top 5 Automotive Trends and Predictions for 2017, Dealer Review Behavior, and more…

by Ryan G

Top 5 Trends In Automotive For 2017 (Digitalist) After consuming key messaging over the past several months from a number of industry related briefings and research, Digitalist author William Newman is here to offer my top 5 trends in automotive for 2017. In no particular order they are: Products will become smarter, smaller, and more Read More…

08 Feb

Cars.com Partners with Clarivoy, Used Car Prices Drop in 2016, and more…

by Ryan G

How Auto Makers Fared During Super Bowl 51 (Auto News) Going into Super Bowl Sunday, the talk was about social awareness and inspirational themes that automakers would be promoting with their ads. It appeared the metal-driven formula of traditional car ads wouldn’t be used much this year — and then Alfa Romeo came out of Read More…

28 Sep

Search Engine Traffic Quality vs. Quantity Dataium+Cars.com Study

by Ryan G

Rethinking Online Media Attribution Data Mining Suggests Ad Spending is Misdirected A recent Dataium study commissioned by Cars.com suggests that dealers may be misinterpreting the value or even usage of search engines by consumers and that paid SEM’s potential for influencing sales appears to be overstated. Key stats from the study: Traffic to dealership site Read More…