Tagged : cars.com

08 Feb

Cars.com Partners with Clarivoy, Used Car Prices Drop in 2016, and more…

by Ryan G

How Auto Makers Fared During Super Bowl 51 (Auto News) Going into Super Bowl Sunday, the talk was about social awareness and inspirational themes that automakers would be promoting with their ads. It appeared the metal-driven formula of traditional car ads wouldn’t be used much this year — and then Alfa Romeo came out of Read More…

28 Sep

Search Engine Traffic Quality vs. Quantity Dataium+Cars.com Study

by Ryan G

Rethinking Online Media Attribution Data Mining Suggests Ad Spending is Misdirected A recent Dataium study commissioned by Cars.com suggests that dealers may be misinterpreting the value or even usage of search engines by consumers and that paid SEM’s potential for influencing sales appears to be overstated. Key stats from the study: Traffic to dealership site Read More…