Tagged : case studies

18 Mar

Case Study: Enterprise Facebook Publishing for 2015 Chicago Auto Show

by Ryan G

  For the second straight year the Chicago Automobile Trade Association (CATA) teamed up with SOCIALDEALER and AutoConversion to help promote the 2015 Chicago Auto Show. The joint effort was designed to provide local auto dealers with high quality social media content from the auto show for their Facebook pages in a streamlined fashion. The Read More…

11 Jan

Loyalty, Advocacy, & Influence: The effect of social media on auto dealers and manufacturers

by Ryan G

The rise of social media has broad implications for retail businesses, especially┬áthe automotive sector. Consumers now have the ability to broadcast their opinions and recommendations to their networks via social media. To understand the effect of social media on dealers and manufacturers, DriverSide and Dealer.com partnered with GfK Automotive Research to study the impact of Read More…